CustomerThink Founder Bob Thompson interviews Judy Mod, Principal of Social Gastronomy and President of Social Executive Council.
Key discussion topics:
- the Social Web as a disruptive opportunity that is changing the order of industry leaders
- how micro targeted marketing on social networks can create real engagement before buyers formally contact vendors.
- closing the chasm between the prospect’s “language of pain” and seller’s jargon
- why traditional marketing and sales reps are not the right people to develop relationships with early prospects on social networks
- justifying Social Business applications with hard and soft ROI, and why it’s critical to “start with the customer”
Interview recorded Oct. 6, 2011.
Further reading / Resources:
- Open Letter to CEO’s (Social Executive Council)
- Customer Response Summit 3: Customer Collaboration 3.0
