Have you noticed a significant increase in visual content across social networks and blogs? Even Twitter is no longer simply 140 characters. We need to add images, animated GIFs and video. How much more effective is your visual content? Hubspot has created an infographic with suggestions on how to increase engagement with visuals. Since this post is focused on visual content, I will keep the description to a minimum. The 5 steps recommended by Hubspot are:
1. Identify an awesome topic
2. Select the best content type
3. Create an attractive and effective design
4. Identify potential content promoters
5. Create a promotional strategy
What role does visual content play in your B2B lead generation strategy?
