Bob Thompson interviews Eloqua co-founder and CTO Steve Woods about his new book, Digital Body Language. Topics:
- What is “digital body language and why it’s valuable for marketers
- How Voxify mined 400 sales opportunities out of 3,000 “dead” leads
- The win for sales by receiving fewer but higher quality leads
- Advice for getting marketing and sales to work together
- Industry adoption trends for B2B lead management solutions
Recorded on March 18, 2009.