Sell More by Reading Your Prospect’s “Digital Body Language”


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Bob Thompson interviews Eloqua co-founder and CTO Steve Woods about his new book, Digital Body Language. Topics:

  • What is “digital body language and why it’s valuable for marketers
  • How Voxify mined 400 sales opportunities out of 3,000 “dead” leads
  • The win for sales by receiving fewer but higher quality leads
  • Advice for getting marketing and sales to work together
  • Industry adoption trends for B2B lead management solutions

Recorded on March 18, 2009.

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