Walter Adamson
Walter Adamson
I help firms create optimal customer experiences by integrating social data, teams & processes with enterprise systems.
The much vaunted 360-view of the customer can be a bottomless pit without a clear data strategy. I help you deliver a greatly improved customer experience starting with a "45-degree" view of the customer, fully utilising social data analytics. I clarify your objectives and what data you need to service them, and guide you to operationalise "social at scale" to consistently deliver valuable customer experience at every social touch point.
Why PR and social media don’t mix – Qantas culture #fail
A Qantas spokeswoman said there was "no suggestion it's come from our aircraft". That's PR. At the same time, no actually quite a way ahead…
2 hidden gems in Dell’s acquisition of Boomi
We used to talk about the dot-com boom, now Dell's doing a dot-cloud Boomi. The purchase of Boomi is smart, and puts Dell in...
Storm clouds on the horizon for vendors
Every analyst firm is predicting massive increases in sales for hardware and software "stuff" going into so-called "private clouds": IDC predicts server revenues driven by...
Conservative business backs National Broadband Network for innovation
Business lobbyists the Australian Industry Group (AIG) have just released their Innovation Report. Business votes conservative in Australia. True to form one of our...
Office365 and Partners – crisis = danger plus opportunity
Folk etymology has it that the Chinese character for crisis 危机 is a combination of "danger" plus "opportunity". Linguists point out that this is...
What Microsoft thinks of IBM’s Cloud offers – not much!
Whenever you hear Microsoft's Bob Muglia speak you realise that he is a very smart guy. I guess you need to be as president...
Facebook Credits – 5 things you should know
Whether you're playing FarmVille, FishVille, or PetVille, you probably use Facebook Credits - the virtual currency launched June 2010 (but the program as a...
Sticky start to Vaseline’s 140th Anniversary promotion
By accident I came across a promotion for Vaseline's "140th birthday". It's a product owned by Unilever - a company which boasts 1H2010 sales of...
Average business application launched with $1 million technical debt
In what I found to be a fascinating result the CAST Center for Quantitative Research reported on its Worldwide Application Software Quality Study -...
Getting Screwed by Scribd – why I am deleting my account
I liked Scribd and their recent upgrade including the addition of more social networking features are all welcome, even if the rendering on...
Ego battle obscures Oracle’s real Cloud Shift with Amazon
Although Oracle's "Cloud" Exalogic announcement has received waves of coverage (see some below) the more interesting innovation for Oracle and Cloud seems to have...
Banks behaving bravely – ASB Bank’s FaceBranch
ASB Bank's Facebranch, said to be "the first 'Virtual Branch' application of its kind to be launched by a bank on Facebook", isn't especially...
Channel opportunities for Cloud services
As Jeffrey Kaplan has said "one of the misconceptions of the Software-as-a-Service (SaaS) and broader cloud computing market is that these new Web-based services...
Next Generation Data Center – 4 years forward 3 years behind
I attended an Oracle "Next Generation Data centre Summit", because I was interested to see how Oracle presented their SUN acquisition, and to see...
Cloud plus on-premise vendors best placed for SMB SaaS opportunity
AMI Partners recently reported that the greatest growth in Cloud/SaaS for SMBs would be in email/messaging, online storage and backup, and document management/collaboration solutions....
IBM’s social media skills initiative for partners
IBM is often ranked in the top 50 of US companies in terms of social media savviness, but like most companies which sell indirect...
Cloud disruption gains momentum driven by lower costs and greater simplicity
The Cloud is the biggest disruptive force to hit the IT industry for the last 20 years; and by the way that's why...
GM and social media – a new day and a “new GM”
Connie Burke, Communications Manager of Social Media at GM, gave a good interview in CIO Zone and explained something of GM's commitment to social...
Starbucks, ask a simple question get 10,000 answers!
It's astounding that when Starbucks asked on Facebook "How long is your drink order?" they had nearly 2,000 answers per hour for the first...
Cloud, 3rd generation outsourcing and what it means
Virtual Ark Executive CEO & President Marty Gauvin recently described Cloud Computing as the 3rd Generation of outsourcing, and it's a useful way...