Christy Smith
Christy Smith
ThinkBlot Communications
I have over a decade of experience in client account management and satisfaction, and I have helped large organizations develop products strategies that gain maximum buy-in during implementation. In my previous roles, my client portfolio has included Fortune 500 companies in the Financial Services, Healthcare, Retail, IT, and Telecommunications industries.
Dead Simple Ways To Avoid A Storytelling Headache
I brace myself for a wild ride every time my kids put on their storytelling hats. What is fun is that they get so...
Tuesday Tip: Want A Shortcut To Make Your Videos More Relevant?
I have a frightening thought every time I want to share a video: "I hope they watch long enough to get to the good stuff."…
Falling On Lurking Ears
I watched a thriller a few weeks ago where almost the entire movie took place inside a WWII submarine. The sub's mission had...
Tuesday Tip: You Need To Think Bigger
Whenever I'm feeling a bit burned out on the creative mojo, I wander over to YouTube. Within moments I can laugh, be inspired,...
Prospect To Customer Part 5: Do Your People Razzle Dazzle ‘Em?
This is the final post in the Prospect to Customer Series. See links below to catch up posts that you missed! I stay at...
Prospect To Customer Part 4: Live And Die By Your Process
At the beginning of everyday, you should ask yourself this question: "Is it easy for someone to do business with me?" If your answer is…
Prospect to Customer Part 3: For Product Development, Put The Kid in Charge
Nothing sounds duller than terms like "product development life cycle". There is a lot of talk about being innovative and delivering for your...
Prospect To Customer Part II: It’s All About Price
When I'm thinking about buying something, I always start in the same place: Price. Of the 4 Levers available to me, that's the...
Tuesday Tip: A New Way To Present Webinars
I have a confession. I'm itching to do a webinar. Blame Lewis Howes. But I think presenting information real-time is a...
4 Levers That Convert Prospects Into Customers
Someone stumbles across your site. Your amazing content catches their eye, and they dig further into learning more about who you are. ...
Tuesday Tip: A No-Brainer Way To Create A Simple Survey
You have questions. Your customers, prospects, and colleagues have the answers. So the only thing you have to do is figure out...
Unraveling The Customer Mystery
In the customer's shoes. That's one of my favorite places to be. Customer behavior is fascinating. At times it's unpredictable...
If You Don’t Know What To Do With Your Customers, Start Here
Have you ever noticed how much angst there is around our customer relationships? We wonder if they like us. We wonder if we...
Tuesday Tip: Using YouTube? Keep Their Attention On You
Before I started creating my own video content I noticed when I watched some YouTube videos, as soon as it reached the end all...
Never Underestimate Customer Service Basics
I have been selling textbooks on Amazon for years. Once I got into grad school, I found that I made a bit more...
Tuesday Tip: A Facebook Gamechanger
So I've mentioned in several posts that of all the social media platforms out there, Twitter is by far my favorite. (You follow me...
Customer Loyalty Is Conditional
You will hear me talk a lot about the Customer Relationship here at ThinkBlot. That's because in my opinion, attracting your Right People...
Introducing The Tuesday Tip And Some Twitter Fun
I spend an obscene amount of time scouring the internet reading blog posts, devouring the latest news, and just generally entertaining myself. And in...
Does Service Trump The Product?
A friend of of mine and I decided that we would get together for brunch this weekend. We live on opposite ends of the...
5 Ways To Talk Instead Of Tell
You poke around the blogosphere long enough and you’ll start to see more discussions asking questions around why the content creators aren’t seeing the...