Syed Balkhi

New Rules: How To Connect With Millennial Customers

As a business, you're probably aware that the millennials form a significant part of your market. The millennial market is different, which means that you need to build your marketing strategy around what makes them unique. You'll be able to win over millennials by understanding...

How to Improve Your Lead Generation Strategy in 2020

An effective lead generation strategy ensures that your business pipeline is full of people that are interested in what you have to offer—the more leads you have, the more sales you can make. But consumer behaviors and habits are always changing. For instance, while...

How to Increase Customer Engagement Post-Purchase

According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. So, after the hard work you put into turning someone into a customer, you need to make sure you keep...

How to Discover Customer Pain Points for Increased Sales and Loyalty

Do you want to increase your sales and strengthen customer loyalty? If so, you’re in the right place. Today we are going to show you how to discover and solve customer pain points. Essentially, customer pain points are specific problems experienced by your target...

How to Collect Customer Feedback on Social Media

The opinions of your customers are important; they can tell you what they love about your business and they can also tell you what areas need improvement. So, collecting customer feedback is necessary if you want to increase customer retention and grow your business....

How To Use Customer Feedback To Improve Your Marketing Strategy: 4 Tactics

Every business receives customer feedback, both positive and negative, at some point. Some companies view customer opinions as pointless jargon without considering how they can use it to their advantage. Around 95 percent of marketers say that accessing current customer data is the biggest obstacle...

When To Fire A Customer

Firing a customer is a serious and unusual experience for any business. You try very hard to keep the customers you have. What would make you fire one?

Top 4 Marketing Trends You Need to Know for 2020

Technology is evolving at a breakneck pace and giving consumers options they never thought possible. Imagine explaining to someone in the year 1995 that by 2020, 20 percent of all grocery shopping will take place over the internet. Couple that statistic with the staggering...

How to Use FOMO Marketing to Drive More Sales

Have you ever experienced FOMO? For instance, maybe there was a cool concert that all of your friends were going to and even though you should have been saving your money or had to work early the next day, you quickly bought a ticket...

How To Provide Excellent Customer Service For Your Ecommerce Store

When it comes to customer service, how would you rate your brand’s efficiency? How your business handles its customers determines if it will sink or swim. With so many options available, there’s no reason why any part of your brand should lack quality and performance....

How to Improve Customer Experience on Your Website in 2020

Customer experience is about your customer’s entire journey interacting with your business. Your customer's journey starts when they first become aware of your brand until after they make a purchase and leave a review. Building customer experience needs to be a crucial part of your...

How To Turn Customer Feedback Into a Marketing Strategy: 4 Tips

When you receive customer feedback, how do you use it to improve your marketing strategies and grow your business? Too many marketers and business owners view feedback as a natural part of their brand and fail to pay attention to all the ways it can...

4 Benefits of Testing Your Website with a Soft Launch

New products are hitting the market daily. Did you know that 571 new websites are created every minute? If you’re a new business owner, you’re likely feeling overwhelmed. How are you supposed to reach your target audience when there are hundreds of new websites...

How to Build Brand Credibility for Your eCommerce Website

If you have a new eCommerce website, earning the trust of your website visitors can be difficult. Many online shoppers will stick to big-name sites like Amazon because they know they can trust them. To get consumers to trust your business, you need to...

How to boost customer engagement with drip campaigns

Consistent and timely communication is the key to creating customer engagement. It’s challenging to get customers to pay attention to you when there’s plenty of competition trying to do the same thing. How do you stand out and become memorable to your audience? ...

How To Improve Customer Retention For Your Ecommerce Business

If you own an ecommerce business, what are you doing to retain your current customers and keep them happy? Because it costs five times more to acquire customers than to retain them, it’s crucial to create a strategy to keep the customers you already...

How to Re-engage Your Email Subscribers

Are you a business owner struggling to keep their email subscriber list engaged? If so, you’re not alone. Email marketing is, without a doubt, one of the valuable tools you have at your disposal. Studies show that reaching out to your audience via email...

How to Turn Abandoned Carts into Customers

Abandoned carts are one of the top reasons business owners struggle with increasing their sales and brand visibility. In most cases, an abandoned cart situation occurs when a consumer comes to your website, browses your product catalog, views some of your content, adds items...

How to Create Engaging Forms for Your Website

Forms have become a mandatory part of every website. Business owners use forms as a way to allow customers to comment on posts, leave reviews, add subscribers to their email list, and much more. One question that comes up quite often is, “How do...

3 Ways to Ensure Customer Success

Business owners, particularly those in the Software as a service (SaaS) industry, are placing a heavy emphasis on customer success. In essence, customer success details the result of the customer’s experience with your product or service. In other words, it all comes down to...

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