Scott Vaughan

How to Efficiently Assess MarTech Business Value Alignment

Have you invested in a MarTech solution or tech vendor that sucked your team’s time, budget or resources? Or one that simply didn’t fulfill on its grandiose promises?  If so, was it your fault, the provider’s responsibility, or equal share?  It’s a perfect time...

What Are The 5 Most Essential Skills for Marketing Ops?

Marketing Ops has become the nerve center for today’s modern marketing organization. It’s no surprise that Marketing Ops pros are in-demand and sought-after by CMOs to operationalize marketing, automate processes, standardize data and measure everything. This is an ideal time for Marketing Ops – marketing,...

The State of MarTech: An Interview with Scott Brinker

The inaugural MarTech Conference begins Tuesday. And it’s sold out. So, being the altruists that we are, we’ve decided to siphon some insights from the conference’s program chair, Scott Brinker, out to all of you who were unable to register. You can follow the...

Data-Savvy Marketers: How To Break Down A Last Remaining Silo

Old-school marketers were organized in distinct camps: creative types who drove messaging and sales collateral, and analytics and tech pros who used data to manage and analyze programs. While many marketing organizations continue to maintain silos for these and other functions, the days of narrowly...

2015 Planning & Marketing Budget Prep: Start Now, Win Big

We’re well into the second half of the year and focused on nailing 2014 goals.  Believe it or not, it’s time to start planning and thinking about 2015 marketing planning and budgeting.  I know – buzz kill.  Budgeting is much more dynamic in the...

Integrated Marketing Needs Integrated Systems

If you’re like most marketers, your marketing operation has an increasing number of marketing tools and systems, a plethora of processes and a boatload of data being generated. And, there seems to be a new piece of technology creating more data and requiring new...

Today’s CMO #4: Analytics – It’s Time to Get Back to Basics

“Analytics” means different things to different marketing and business pros. After a deep dive to create our marketing analytics and a whirlwind tour of our customers to scope Integrate’s next version of our analytics suite, it’s clear we (CMOs and marketing pros) need to...

Meet the Chief Markitecht?

Bala Kudaravalli With always-on, empowered customers and the rapid pace of business, understanding and strategically using technology across your marketing and communications efforts is more essential than ever.   To make this strategy a reality, marketing and tech teams need to collaborate (Don’t worry, not another...

Marketing Call To Action: Rid Pollution From Your Pipeline

Does your sales pipeline suffer from any of these forms of “pollution”: inaccurate or incorrectly formatted prospect data; slow movement of prospect data from lead source through internal processes; insufficient data to ensure targeted content or messaging? If you answered “yes” to any of these,...

The Rapid Ascent of Marketing Ops

With its roots in strategic planning and budgeting and its increasing focus on customer acquisition, Marketing Ops is quickly becoming the customer experience nerve center, driving the tech systems and processes to automate, measure, and manage all things marketing.  With Sirius Decisions Summit taking...

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