Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
Be smart about marketing technology point solutions
There is a myth that implementing a marketing technology point solution is a bad idea. Like giving your significant other a bathroom scale as...
With big technology budget comes big CMO responsibility
"It's no longer a question of whether technology plays a role in marketing; it's about what role the CMO needs to play in selecting...
Gartner’s mind-blowing digital marketing transit map
In the competition for the best visualization of the kaleidescopic marketing technology space — other entries include my marketing technology landscape from last year...
Martec’s Law: Technology changes exponentially, organizations change logarithmically
I believe these two things are true: Technology is changing very rapidly, and those changes seem to be accelerating. Changing an organization — how it…
All around the world, marketing = change
Last month, I was invited on a fascinating marketing roadshow with SAS in southeast Asia, keynoting CMO events in Singapore, Malaysia, Indonesia, the Philippines,...
Salesforce and ExactTarget: a good combo, but not the end game of marketing technology
It was a big week for marketing technology. Salesforce agreed to acquire ExactTarget (which had acquired marketing automation vendor Pardot less than a year ago)...
Art and science in marketing: meaning, truth, and money
It’s been a few weeks since my last post — sorry for the radio silence. I’ve been on a whirlwind tour of southeast Asia...
Everyone in marketing should be a marketer scientist
(This also appears as a guest post on SAS's Left of the Date Line blog for the Asia Pacific region.) Later this month, I'll have...
How EMC successfully adopted agile marketing
Agile marketing has been gaining a lot of steam over the past year, but we're still in the "early adopter" stage of this movement. (If...
The very cool marketing technology LUMAscape
Terry Kawaja and the brilliant folks at LUMA Partners — a modern investment bank specializing in the intersection of media and technology — have...
The New Kingmakers are a rising force in marketing too
In a world powered by software, the developers who create that software — especially the really good ones — are increasingly the center of...
5 ways to make stats in content marketing more credible
As marketers, we want to be better consumers of data. Presented with data and its analysis, we want to be able to judge its...
Marketing technologists and growth hackers, oh my
The terms "marketing technologist" and "growth hacker" seem to be gaining traction out there. Voice-based marketing automation provider ifbyphone recently released their annual State of...
Pragmatic marketing vs. hype cycles and false dilemmas
Darling, I don't know why I go to extremesToo high or too low there ain't no in-betweens— Billy Joel There's a common fallacy known as...
Advice from a Jedi Knight of marketing experimentation
A couple of months ago, I wrote a column on Search Engine Land titled Why Big Testing Will Be Bigger Than Big Data. A...
Does marketing science mean you can predict the future?
If I were a marketer psychologist — that is, a therapist to marketing teams, for which I'm sure there's a market — I could...
Haves vs. have-nots in marketing/sales alignment
I first met Brian Kardon a couple of years ago, when he was the CMO of Eloqua. He was one of the early advocates...
In the land of marketing, operations may become king
Last month, I attended the Marketing Operations Executive Summit — an intimate gathering of around 100 marketing operations executives — to give a talk...
64% of B2B marketers feel underinvested in technology
Any doubt that marketing is becoming a technology-powered discipline? The ITSMA (Information Technology Services Marketing Association) shared results from their latest survey on marketing technology...
Marketo seeks $75 million IPO in marketing automation
Late yesterday, the story broke on TechCrunch that Marketo has filed for a $75 million IPO. Congratulations to everyone there, but a special nod to...