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Author Archive | Sameer Patel

Social Business Facts and Fiction

Blog post by on February 28, 2012 Editor's Pick

The hubris around Social Business is scaling new heights these days, and yet in many ways the concept seems to be redlining to nowhere. As an example, take a look at this thread on Google Plus by …

IBM Lotusphere 2012: The Old Lotus Has Wilted

Blog post by on January 26, 2012 Editor's Pick

+1 for Social Business. IBM is in. Whole hog. 6000+ faithful Lotus attendees and 100s of Lotus Partners got fed IBM’s ebusiness equivalent play for the 21st century. Simply put, that they are betting their entire portfolio of …

That Steaming Pile of Social

Blog post by on October 26, 2010

There’s been constructive commentary of late with respect to missteps with CRM and how the pain gets amplified when you consider the coming data tsunami from social media. I’ve also lamented about the coming migraine. So have …

Why Customer Acquisition Stinks

Blog post by on May 10, 2010 Editor's Pick

It’s fascinating how we consider New Product Development /Research to be investments (by implication, a return can be had on these) on one hand, but we allocate marketing and customer acquisition as an expense. In plain English …