Bob Thompson interviews Sameer Patel, a thought leader in social/collaborative strategy and execution, about the state of Enterprise 2.0.
Topics include:
- What’s driving the need for Enterprise 2.0?
- Where are the early success stories?
- How does Enterprise 2.0 relate to Social CRM?
- What’s the real value of Enterprise 2.0?
- Why enterprises need a new “engagement layer”
- Two key obstacles to success
Thanks for the interview of Sameer Patel about the state of Enterprise 2.0. Enterprise 2.0 seems to be the new marketing model for many companies. I agree with Sameer. There needs to be a good plan in place and the 2.0 tools need to be used in the correct way in order to reach the target audience. When adding Enterprise 2.0 tools such as text marketing, social media tools, email marketing, and other viral marketing methods to your marketing plan, you need to make sure that you are sending the right message to the target audience and measuring the ROI. Very informative interview!