Sameer Patel

Social Business Facts and Fiction

The hubris around Social Business is scaling new heights these days, and yet in many ways the concept seems to be redlining to nowhere. As an example, take a look at this thread on Google Plus by Francine Hardaway. 133 comments later, there's...

IBM Lotusphere 2012: The Old Lotus Has Wilted

+1 for Social Business. IBM is in. Whole hog. 6000+ faithful Lotus attendees and 100s of Lotus Partners got fed IBM's ebusiness equivalent play for the 21st century. Simply put, that they are betting their entire portfolio of collaboration solutions, both old and new on Social...

That Steaming Pile of Social

There's been constructive commentary of late with respect to missteps with CRM and how the pain gets amplified when you consider the coming data tsunami from social media. I've also lamented about the coming migraine. So have others. A few weeks ago, I read...

Enterprise 2.0 Enables New Engagement Layer: Inside Scoop with Sameer Patel

Bob Thompson interviews Sameer Patel, a thought leader in social/collaborative strategy and execution, about the state of Enterprise 2.0. Topics include: What's driving the need for Enterprise 2.0? Where are the early success stories? How does Enterprise 2.0 relate to Social CRM? What's the real…

Why Customer Acquisition Stinks

It's fascinating how we consider New Product Development /Research to be investments (by implication, a return can be had on these) on one hand, but we allocate marketing and customer acquisition as an expense. In plain English that translates to: We're ok with considering...

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