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Author Archive | Richard Ruff

Sales coaching above and beyond the sales comfort zone

Blog post by on March 28, 2014

Salespeople sometimes have a propensity to stay in their comfort zone – doing more of what they are doing well.  There are many reasons and rewards for taking up permanent residence in ones comfort zone – like being comfortable …

Sales performance – practice doesn’t make perfect

Blog post by on March 21, 2014

After lunch at our favor Chinese restaurant yesterday, my fortune cookie reminded  that continued success would be ours if we remembered that – “practice makes perfect.”  We chuckled – since “practice makes perfect” is really only a …