Rick Delgado

3 Keys to Successful B2B Marketing in 2014 and Beyond

It almost goes without saying that trying to keep up with all the trends and fads in marketing can be a challenging experience. Nowhere is this more true than when it comes to business-to-business marketing, especially when considering the difference of B2B when compared...

Why Businesses Have Been Slow to Embrace BYOD

Bring your own device (BYOD) at first sounds like a sure thing in the business world. The concept of allowing employees to use their personal mobile devices for work purposes does seem to carry multiple benefits. One recent study shows that around 59% of...

The Impact of BYOD on the Marketing Landscape

It’s almost impossible to escape from mobile devices. We see them everywhere, from our homes, to the street, and now in our offices. Bring your own device (BYOD) has grown dramatically in recent years as many companies allow their employees to bring in their...

What We Can Learn From Companies’ Security Spending

By now, stories of security breaches hitting major businesses around the world have become commonplace. The toll taken on such corporations like Target and Home Depot can be disheartening for business leaders, and looking at the bigger picture doesn’t offer a promising view. Cyber...

Translating Big Data into Big ROI through Customer Retention

The phenomenon of big data is changing the way companies operate in gaining engagement with the goals of higher ROI and greater customer retention in mind. Engagement Complete engagement is key to customer retention. Big data services collecting context data creates a huge potential for…

Should You Keep Your Debit Card or Go Mobile?

Debit cards have long been used as a more convenient way for purchasing goods and services. Just as debit cards replaced checks and cash as the easiest way to pay for items, another method of payment has gained considerable popularity in recent years. Mobile...

7 of the Best Apps for BYOD Smartphones

Enterprise level end users are becoming more mobile during the age of BYOD (bring your own device). Downloading the right apps to improve business performance and ROI can be tricky so here are a few apps designed for BYOD smartphones. PreyFree PreyFree is an iOS/Android…

Data Centers of the Future: What CEOs Need to Know

Data has become the driving force behind nearly every industry across the globe. If a business isn’t collecting, generating, and analyzing data, chances are it won’t be around for much longer. As companies have grown to utilize data more frequently, data centers have become...

Can Big Data Save Retail? Good and Bad Examples of Using Big Data

Retail is one of many industries jumping on the big data bandwagon. The move seems only a natural extension of what already takes place in stores: thousands of loyal customers purchasing millions of products annually. Retailers can learn a tremendous amount about customers including...

Big Data for the Bottom Line

When it comes to big data use in today’s always-evolving and highly energized market, it’s easy to get bogged down in looking for ways to use big data, without realizing that it’s implementation can be extremely simple. Successful companies have successful bottom lines. That’s what...

Marketing and Millennials: Using Big Data in the Fight for Younger Buyers

The consumer landscape of today looks very different than twenty years ago. Cookies used to be something you only baked in the oven and tweeting was something only birds did. A ‘selfie’ wasn’t a real word and toddlers didn’t know how to operate a...

Does Privacy Enhance or Inhibit the User Experience?

Online privacy. It’s one of the hottest talking points today. On the one hand, individuals place an extremely high value on their privacy. On the other hand, it’s impossible to control everything that you do and say on the internet, and a lot of that...

Big Data: The Key to the Customer Experience?

Businesses across the world are always trying to gain the upper hand on competitors. They try to new products, create new marketing schemes and invest in expensive technology, all to gain a competitive edge. Too often, however, the consumer and his or her experience...

Take Control of Your Churn Rate with Big Data

One of the biggest challenges for businesses in the age of e-commerce is establishing and maintaining customer loyalty. Long gone are the days when people were limited to the stores close to them physically. With the internet, consumers have access to a huge number...

Creating a One-to-One Relationship with Customers in the Digital Age

Brick and mortar stores may not be on their way out yet, but there has been a tremendous shift to digital services across the spectrum of industries. That shift has caused numerous stores to permanently close their doors. For many people, this is a...

Can Big Data Spur the Adoption of Permission Marketing?

If you ever open up your mailbox and see a bunch of spam emails, you’re not alone. Though there have been efforts to crack down on the annoying practice, spam still affects us all to varying degrees. Even when spam emails are kept to...

What Small Businesses Can Learn from How Retailers Use Big Data

Sometimes the only way to survive in the business world is by adapting to the ever changing environment. With so much cutthroat competition, companies are eager to leap onto any new technology that promises to deliver them advantages that will propel them past their...

Bring Your Own Success: The Impact of BYOD on Sales

Businesses are hopping on board the Bring Your Own Device (BYOD) bandwagon at a rapid rate. BYOD is where workers are allowed to bring in their own mobile devices to conduct business. If it seems like almost every company is adopting some kind of...

5 Reasons Big Data Should Excite B2B Marketers Too

I’ve written a lot about the influence of big data on marketing, but with so much focus on marketing to consumers, it’s important to recognize that big data can be just as helpful to B2B marketers as it is for B2C marketers. B2B marketers...

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