Richard Boardman
Richard Boardman
Richard Boardman has worked in the CRM industry since 1995 and is founder of the independent CRM consultancy, Mareeba CRM Consulting. Based in the United Kingdom, Boardman has been involved in more than 200 CRM system implementations.
Is Microsoft in denial on Social? It appears not.
I met up with Chris Bucholtz, editor of CRM Outsiders, who was in town for the Gartner conference, on Tuesday, and was bemoaning the...
Is Microsoft in denial on social?
I wonder, when we look back, how significant the last thirty or so days will prove to be in the battle for the enterprise...
Last month in CRM – CRM market news round-up May 2012
There's something of a titanic struggle going on between Salesforce.com, Oracle and SAP at the moment, and the chess pieces were flying round the...
Six implications of IBM’s replacement of Siebel with SugarCRM
April was quite a month for SugarCRM. It announced a further $33 million in funding, the release of the latest version of its CRM...
More dull but effective – CRM and margin retention
A couple of weeks back I wrote about using CRM technology to support major account planning, and that while it wasn't perhaps the most...
Last month in CRM – CRM market news round-up April 2012
One company you couldn't keep out of the news in April was SugarCRM. Early in the month it announced it had raised $33 million...
Dull maybe but effective – CRM and major account planning
I was working with a professional services client a few years back. As our interview process progressed a recurring theme emerged which was the...
Seven reasons why Salesforce.com and Microsoft could be vulnerable
As I touched on in last week's March CRM news round-up, the mid-range CRM market looks to be opening up a little. If you'd...
CRM Market News Round Up – March 2012
The month started with a little bit of puzzlement as Salesforce.com suspended plans to build a new head office campus in San Francisco's Mission...
Is Salesforce’s Marc Benioff becoming the new Sir Bob Geldof
There seem to be a number of interesting themes emanating from Salesforce.com's San Francisco Cloudforce event earlier this month. The announcement of Site.com, a cloud...
Sage North America’s dilemma – changing its licensing model while keeping the reseller community on board
Having speculated in my previous post that Microsoft might start offering rental pricing for its CRM software, coming on the back of SAP suggesting...
An independent perspective on Microsoft’s Dynamics CRM Q2 2012 release
As I mentioned in last week's CRM industry news post, when Microsoft launched Dynamics CRM 2011 early last year, they committed to a series...
CRM market news round up – January and February 2012
photograph courtesy of allison.hare I enjoyed writing a post at the end of last year called 'Reflections on CRM in 2011…' and wanted to start...
When CRM design and the real world collide
Photograph courtesy of Klearchos Kapoutsis The last six weeks or so have reinforced just how important it is to be on the front-line when a...
There might be more to CRM training than people think
Photograph courtesy of Michael David Pedersen Over the years many wonderful CRM systems have been built, but rather less have been used, or at least...
The best approach to CRM training – In-house or External?
Photograph courtesy of PinkMoose I'm in the process of putting a piece together on training on CRM systems, but as a quick preliminary I thought...
When we have CRM everything will be perfect
Photograph courtesy of Eva Luedin Anyone involved with implementing CRM systems will be familiar with the conversations that go on in the background. A whole...
Implementing CRM software using the concept of the Minimum Viable Product
Photograph courtesy of jared There are a number of challenges and unknowns when implementing CRM technology. No matter how thorough your requirements gathering, one or...
The rise and fall of a CRM system
Photograph courtesy of Paolo Camera Once upon a time there was a small department in a much bigger business who were exemplary users of CRM...
Reflections on CRM in 2011 and what to look out for in 2012
Photograph courtesy of Takomabibelot It's been an interesting year on the CRM vendor front. Salesforce.com alone ensured it would never be a dull 2011. It...