Peter Cohan
Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.
Add Critical Dates and Events to “Situation Slides”
To prepare for demos I recommend generating Situation Slides for each key member of a prospect's team (those who will be participating in the...
Public Great Demo! Workshops
In conjunction with the 280 Group, we are offering two 1-Day Great Demo! Open (public) Workshops this fall in the San Francisco...
Stunningly Awful Demos Team Practices – Where 1 + 1 = 0
Here's a collection of torturous team tactics, awful errors and faulty communications you can follow to increase the likelihood that your team's demos will...
GoView – Citrix Screening Recording Tool
First of all, this tool is currently being offered free from Citrix. Simply navigate to http://goview.com/goldwyn/spring/play?method=indexPage, register, and you can begin using it. Next,...
The Value of Value = 2.5x
In 2008 Gartner surveyed over 600 IT buyers, asking them to identify both the strengths and the weaknesses of marketing and sales efforts across...
Gwabbit – Capturing Email Contact Information Automatically
Ever found yourself cutting and pasting email signature information, line-by-line-by-line-by-line, into an Outlook contact record? Technicopia has produced a nifty little utility that...
Webinar Links: Make Your Numbers over the Web: Compelling Presentations and Demos for Inside Sales
Here are links to my two most recent webinars, both entitled "Make Your Numbers over the Web: Compelling Presentations and Demos for Inside Sales"....
Photo Clip Art Tips 2 of 3: Sources and Rights to Use
While great photos abound around the web, a few sources are set up specifically for presentations and similar uses. There are two main...
Photo Clip Art Tips – 1 of 3
Using photos in presentations can be a much stronger method of communicating ideas than using bulleted text. (After all, if "one picture is...
Great Demo! Webinars
Our next webinar is scheduled for June 23rd at 7:00 AM Pacific Time, on Surprisingly Compelling Demos for Inside Sales – Making...
www.salesengineer.com
Looking for new position? Looking to hire presales staff? www.salesengineer.com appears to be a bulletin-board service to enable job-seekers and companies to connect. ...
Why Should a Demo Be Like a News Article?
Pick up this morning's newspaper or scan today's web news and consider two things: 1. How you select which articles to read 2. How the…
Demo Builder – Tool for Preparing Recorded Demos
A Great Demo! Workshop participant noted another tool for creating recorded demos: Demo Builder, from Tanida Inc. Here is their contact information...
Dyyno – Video and Application Sharing Tool
I note the launch of a new web collaboration and sharing tool called Dyyno Personal Channel (www.dyyno.com) and related tools. It looks like Dyyno...
Nice “Adaptive” Touch
In a recent Great Demo! Workshop, held in a company's training room, I noted a box full of various power-plug adapters for the use...
Loss of Trust and Credibility
In a recent Great Demo! Workshop, an audience member suggested adding an item to the list of "What bad things happen when the demo...
What Do Cookbooks Have to Do with Demos?
You are paging through a new cookbook, trying to get ideas for an upcoming important meal. Which recipes do you tend to explore...
Customer’s Perspective: The Impact of the Initial Screen in a Demo
I met a CFO on a plane flight recently who commented on the importance of the first screen he sees in a software demo....
What Does a Jigsaw Puzzle Have to Do with Demos?
Imagine that someone has just dumped a 1000-piece jigsaw puzzle on a table in front of you – a large pile of unintelligible puzzle...
Great Quote
"Sure, I can show you a day-in-the-life demo, but it will take a week…!" - Great quote from a Great Demo! Workshop participant.