John Hurley

What’s Missing from Salesforce Customer Data Platform?

After Salesforce denounced the need and longevity of the customer data platform , they’re announcing one of their own. The claim is that there is a need for “Enterprise-grade CDP” – one platform to rule them all. By defining their vision, Salesforce do...

Build or Buy Your B2B Customer Data Platform?

Looking to reduce your total cost of ownership and accelerate time-to-market? Don’t build a customer data platform from scratch for data management and integration — buy one and build to innovative solution that drive competitive differentiation.“Organ...

The Justin Bieber Effect of Omnichannel B2B Marketing

Have you ever woken up humming a song and wondered, “Why is that stuck in my head?” It could be because it is your personal anthem, a catchy hit single, a tune playing on repeat on the radio or a jingle in Apple’s latest ad. Perhaps the co-worker next ...

Introducing The Revenue Ops Vendor Landscape

Revenue Ops builds a foundation for go-to-market to unleash the full potential of their key activities. This hyper cross-functional model also cements ops teams...

The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

Revenue is the lifeblood and ultimate focus for all organizations.Ask any enterprise CEO about what’s top of mind for them and their responses will...

Calculate Predictive ROI: Levers That Lead To More Revenue

If you’re in the boardroom these days, you know that marketing is often measured on one key metric – what is the contribution of...

What Is Predictive Analytics? A Definitive Guide For B2B Marketers

Predictive Analytics, or Predictive, as we call it for short, is a term that most marketers are aware of today. While there is no...

Finding An Alternative To Predictive: Why The Search Stops At SaaS

During my time at Radius, I’ve had the opportunity to talk to hundreds of companies that are evaluating predictive, ranging from early adopters looking...

Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’

When it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi.In fact, historically they’ve had...

[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics

Click on image to download full infographic We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened...

The 4 Biggest Trends in The 2015 Marketing Technology Landscape

He has done it again. Scott Brinker has painted the 2015 marketing technology landscape in what has become his famous annual supergraphic. The landscape...

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