Jerelle Gainey

Customer Data Platform vs. Customer Relationship Management Systems

“When human judgment and big data intersect there are some funny things that happen.” --Nate Silver, Founder of FiveThirtyEight Data is the foundation of modern marketing....

How to Apply Machine Learning to Your Digital Marketing Strategy

As a digital marketer, have you ever created a spreadsheet containing the individual purchase history of all consumers searching for a product in your...

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