Jerelle Gainey

Customer Data Platform vs. Customer Relationship Management Systems

“When human judgment and big data intersect there are some funny things that happen.” --Nate Silver, Founder of FiveThirtyEight Data is the foundation of modern marketing. The challenge is leveraging customer data to enable smarter, more efficient, personalized marketing campaigns while connecting the dots of…

How to Apply Machine Learning to Your Digital Marketing Strategy

As a digital marketer, have you ever created a spreadsheet containing the individual purchase history of all consumers searching for a product in your category, the time of day they’re most likely to purchase, the type of device they’re using when they last made...

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