Jerelle Gainey
Jerelle Gainey
You could say that Jerelle Gainey is Richard Branson’s mantra come to life. As he leads the technology vision for DRUM, he passionately pursues perfection in helping each client achieve actionable insights from their data assets while continuously enhancing the customer experience with the client’s brand. Jerelle extends his passion for educating the community as the Technology Chair of the AIMA Board of Directors. He’s also been quoted and published in industry publications such as MarTechToday, MarchTechSeries, AdForum and Hubspot. Jerelle regularly moderates and speaks on industry panels.
Customer Data Platform vs. Customer Relationship Management Systems
“When human judgment and big data intersect there are some funny things that happen.” --Nate Silver, Founder of FiveThirtyEight Data is the foundation of modern…
How to Apply Machine Learning to Your Digital Marketing Strategy
As a digital marketer, have you ever created a spreadsheet containing the individual purchase history of all consumers searching for a product in your...