Sven-Olof Husmark

Transforming the Citizen Experience with Smart Government Programs and One Stop Shop Initiatives

Governments in countries all over the globe are put in front of great challenges on how to deliver services to their citizens in an...

Retailers Provides “Amazon Experiences” in the Store

In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A...

How to Increase Sales With 80% With Smarter Context Marketing and Digital Signage

A popular solution to deliver messages to customers interacting in a physical environment is Digital Signage. Digital signage is used in department stores, schools,...

5 Key Challenges for Banks and How to Address Them to Thrive in the...

Bank customers have more choices in how, when and where they can to do their banking today. Changing bank is easy and the engagement...

Finally Physical Store Retailers Can Compete With Online – With Personalization as Well as...

Amazon.com does not drive physical book stores out of business because of lower prices or better inventory. It’s Amazons fanatic focus on customer service...

70% of Retailers Report Increase in Sales Opportunities Through Customer Experience Technologies

In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A...

82% of Retailers Believe they Provide a High Level of Customer Experience, but 72%...

It’s the age of the customer and retailers are getting serious about how they implement and manage the customer experience. Today’s consumers live multi dimensional,...

84% of Leaders Rank Patient Experience as a Top Priority – Here’s 6 Top...

Healthcare facilities of all types are under enormous pressure to provide an improved quality of care to more patients while coping with limited available...

4 Ways iBeacons Can Revolutionize Customer Service and Experience

Even with the current technology hype around iBeacons and BLE, most people probably have never heard of it. But since Apple last year subtly...

Why 90% of Your Customers Leave After a Single Bad Experience – And What...

In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A...

Why We Have Queues in the Age of the Customer – And What To...

The reason queues form, in essence, is simple: there are more customers than people to serve them. In many, if not most, instances this...

Good Things Come to Those Who Manage Experiences #cx

At my company, we’re in the business of orchestrating better experiences. In many cases this is about managing waiting. But what is waiting, really?...

The surprising gap in the modern Customer Experience business

In this era of the digital economy will the human interaction become less important? No, I don’t believe that. In fact it’s quite surprising how...

Which Country is Winning the War on Eliminating Time Wasting Waits?

Mr. Andy Kessler wrote an article in Wall Street Journal earlier this week which caught my attention. The article was named “Don't Tread on...

Prepare for a very different experience and bring your phone, fully charged.

Some time ago my colleague Viktor invited the whole marketing team at Qmatic to dinner. He was very persuasive but yet cryptic. The only...

Digital Signage Reinvented – Integrating Context Marketing with the Customer Journey

When a customer comes to visit they go through a journey. The journey comprises a set of experiences. Those experiences shape how the customer...

iBeacons, The Internet of Things and How This Relates to Great Service

More than ever before, success depends on being able to offer a customer experience that is unique and more attractive than the competition. An...

Is it All About Cost or Does Customer Experience Matter for Government?

From city halls and tax offices to embassies and consulates, finding ways to make best use of resources to meet centrally set targets at...

The story about Mr. Smith and his painful and enjoyable journeys [Customer Experience eBook]

Mr. Smith has been a regular customer of his bank for 15 years. Almost out of habit, really. Some would call it loyalty. He's...

Shoppers using multiple retail channels spend more money

In today's highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A...

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