Gary Angel
Gary Angel
Gary is the CEO of Digital Mortar. DM is the leading platform for in-store customer journey analytics. It provides near real-time reporting and analysis of how stores performed including full in-store funnel analysis, segmented customer journey analysis, staff evaluation and optimization, and compliance reporting. Prior to founding Digital Mortar, Gary led Ernst & Young's Digital Analytics practice. His previous company, Semphonic, was acquired by EY in 2013.
Analytics Club – Talking Optimization Series Finale
Gary, I’ve written so much already, I hesitate to summarize the series as you suggested. The 8 points you pulled out do a pretty good...
Analytics Club – Talking Optimization Post #9 by Gary Angel
Kelly, It’s been hugely fun to do this this series (and the one on Personalization with Jim – who still owes me a post!) –...
Analytics Club – Talking Optimization Post #7 by Gary Angel
Terrific post. I think your five steps capture a large and important part of how enterprises ought to think about the integration of testing...
Analytics Club – Talking Personalization Post #5 by Gary Angel
Jim, Great post – there is so much stuffed in here that I hardly know where to begin. Like deciding which present to open on...
Analytics Club: Talking Optimization Post #5 by Gary Angel
Whew. This keeping up with the Joneses (or Wortham’s and Hazen’s) is hard! I know I keep promising that we’ll move on to discussing...
Analytics Club – Talking Personalization Post #3 by Gary Angel
Jim, You’re right, of course, the vast majority of companies don’t do even the most basic personalization. Given that, I think you’re point about real-time...
Analytics Club – Talking Optimization Post #3 by Gary Angel
I hate being only mostly right! Before we dive down into what we mean by analytics driving testing and how that might/should work, I wanted...
Beyond Attribution to Action: Building a Personalization System
Personalization may not be as controversial, discussed, or intriguing as attribution, but it’s ultimately rather more important. I didn’t really intend it this way,...
Giving Credit Where it’s Due – Comments and Follow-ups on Attribution
My last post on attribution generated quite a bit of comment. The comment thread on LinkedIn (where I’ve just recently begun posting) was particularly...
Don’t Give Me No Stinking Credit : Re-thinking Digital Attribution
Attribution – assigning the proper credit for a conversion to a campaign - is a critical part of digital analytics. After all, digital is...
Old World vs. New World in a Digital World
I spent most of this past week in Berlin at the Digital Analytics Hub. It was great to see the EU crowd and get...
Personalization: From Strategy to Tactics to Analysis
Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form and the sites and companies that have...
Matching Personalization Strategies to Business Goals
Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms....
Talking Analytics Method
As part of the upcoming Digital Analytics Hub Conference in Berlin (1st week of June), I did an interview on the sessions I'll be...
Deciding on a Personalization Strategy
Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms....
Analytics for Personalization
Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms....
Strategies for Personalization – Delivering an Extra, Unexpected Treat
Personalization is the new frontier for digital analytics. It’s the single most powerful, analytically driven tool in the marketing (and customer service) arsenal. Digital...
Personalization, Customer Profiles, and Digital Segmentation
In one of my favorite presentations from the past year (Unlocking Excellence – Analytics as the Key to Digital), I walk through some of...
Creating Virtuous Cycles in Digital Analytics
Consistent analytics. Cadence. Testing. Communication. I described these as the essential elements in building virtuous cycles in analytics. Virtuous cycles are all about feedback...
Virtuous Cycles
Getting it Wrong and Proud of It A virtuous cycle occurs when your organization analyzes, tests, learns, operationalizes and feeds back into the analytics. It's...