David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Kwanzoo Builds Content for Cross-Channel Marketing
I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics...
Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
Salesforce.com yesterday announced the launch of Site.com, an enterprise-class Web site management system. The news didn't seem to get much attention, perhaps because Salesforce.com...
BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
Business Intelligence software vendor QlikTech* officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased,...
SAS Unveils High Performance Analytics Technology
I spent the early part of this week at SAS's annual analysts conference, where the company reviewed the past year and presented its vision...
Balihoo Offers “Local Marketing Automation” for Channel Partners
One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to...
Quantivo Offers High-Volume Customer Analytics at a Modest Price
These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data....
NurtureHQ Offers “Dead Easy Marketing Automation”. Is That Enough?
I don't know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It's really nice. Clean interface, easy to...
Raab VEST Report: Testing, Data Quality and Content Management Still Lag in Marketing Automation Products
My last post looked at data from our just-released B2B Marketing Automation Vendor Selection Tool (VEST) to understand general industry trends and identify the...
Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who's ahead,...
New Marketing Automation Report: Venture Funding is Key to Success
I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I've...
Nimble Adds Social Data to CRM
I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since "social CRM" could mean just about anything, it's important to explain what...
Genoo Adds SEO To Web Site Management and Marketing Automation
I had an earful last week from Genoo president Kim Albee, who told me that I've misclassified her target customers as "micro businesses" (under...
What Really Creates Marketing Automation Success: Data from Gleanster
Research firm Gleanster released its free "Gleansight" report on marketing automation late last month. I was principal author for much of the document and...
CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The...
Beyond Marketing Automation: Building a Complete Marketing Infrastructure
This started as a post about Empathy Logic, a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and...
Influitive Helps Marketers Build an Army of Advocates
Marketers recognize the potential reach of social media, but are rightly frightened that they can't control the message. Most social marketing applications sidestep the...
Marketing Automation Interfaces Need Radical Surgery
Several vendors have shown me their new campaign management interfaces recently. All were refined, attractive, and thoughtful. Each had subtle features that appeal to...
Marketing Automation Skills are Scarce: Strategies to Close the Gap
The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there's also...
Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to...
LeadLife Bundles Services with Marketing Automation
LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect...