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Diana Serrano

Diana Serrano
I am a marketing professional with experience in content creation, A/B testing, SEM/SEO and social media management. I am passionate about using clear communication to craft a compelling brand story. I strive to constantly improve by studying in my free time. For leisure, I write and sail.

The Smart Workplace: Bridging the Gap Between Physical and Digital

You’ve probably heard buzzwords such as “digital workplace experience” and “smart buildings”. Curious? It’s really quite simple: it all comes down to how technology...

Customer Experience: The Great Generational Transformation

Photo courtesy of Pexels You’re likely aware that customer experience, or “CX”, it a much talked-about business concept. According to Forrester, it can be...

Defining Managed and Unmanaged Touchpoints in the Customer Journey

When it comes down to the grit and grime of business and marketing - there’s only so much you can control. What and how...

Executive Interview: AI and the Customer Experience Journey

Inside the CX Universe with @LeonPapkoff Artificial intelligence made it onto every “trend to watch in 2019” list. But how does this technology play into...

Where Are All the Tech Giants Going?

Why Successful Companies Are Expanding HQs *Photo courtesy of Pexels A company’s headquarters has become much more than just office space - it’s the heart…

Want to Build Positive Customer Experience? Start with Your Employees

Photo courtesy of Pexels Delivering an optimal customer experience is, without a doubt, one of the most critical aspects of building a successful business....

Shifting to Digital Corporate Communities

Photo courtesy of Pexels Mobile Tech and Online Social Communities are Vital to the Future of Corporate Engagement Strategies The needs of the modern organization...

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