David Crane

Marketing Ops: Only the Analytical, Adaptable and Hungry Need Apply

The digital era has provided marketers with the ability to measure and analyze the outcomes of their efforts. No longer a company’s “arts and...

Offline Data is the New Black

One of the things I love most about the marketing tech industry is its rapid evolution — new solutions create new opportunities, which result...

Applied Integrations 101

There’s been a tremendous amount of talk about the importance of integrations lately. In fact, it was a key theme at Oracle Interact this...

Do You Need a Quick and Easy Lead Gen Process?

With the growing adoption of marketing automation technology, most marketers are focusing heavily on post-lead-gen processes such as nurturing leads and personalizing conversations with...

The MarTech Revolution: Why You Must Adapt

Technology has always been a driver of substantial change. Irrigation tools and techniques caused the Agricultural Revolution in the Fertile Crescent, navigational instruments and innovative...

Aligning MarTech and Marketing Ops — An Interview With Gary Katz

I recently interviewed Gary Katz, Founder and Chairman of Marketing Operation Partners, for research I’m conducting on the challenges and opportunities regarding the simultaneous...

Platform Wars: Episode 3 — The Integrate Perspective

This is the final of three installments discussing the “Suite vs. Open Platform” debate. The first post discussed arguments for open platforms versus all-in-one...

Respecting Legacies: How to Factor Existing Systems Into Your MarTech Roadmap

The networking industry has long used a phrase for changes that IT and business leaders want to avoid at all costs: “forklift upgrade.” The...

The Platform Wars: Episode Two – The Big Suites Strike Back

This is the second of three installments discussing the “Suite vs. Open Platform” debate. The first post discussed arguments for open platforms versus all-in-one...

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