Are you prepared to demonstrate compliance with the General Data Protection Regulation (GDPR) by May 25, 2018?
If your organization stores or processes data about European Union (EU) citizens, you’ll need to prove compliance or face steep fines up to €20 million. That’s about $24.81 million in USD.
Well, you’re definitely not alone.
A recent survey by PricewaterhouseCooper revealed
There are a lot of moving parts in today's comprehensive demand generation strategies. And all signs indicate that as B2B marketing teams garner greater responsibilities within organizations, demand gen requirements will only expand.
This complexity has created a need for demand orchestration frameworks and infrastructures that enable top-of-funnel efficiency and lead to bottom-funnel results. To help make sense of the chaos, here’s a simple three-tier framework of the essential parts of a comprehensive demand generation plan.
Demand marketers are drowning in options, including an ever-increasing list of demand generation channels.
With all these options vying for a piece of your marketing budget in 2018, it's critical to remember that not all marketing tactics and channels perform equally. Each has its own strengths and weaknesses.
Some channels are great at generating high-quality leads (the No. 1 priority among 77% of B2B marketers surveyed in Demand Gen Report's 2017 Benchmark Survey). Other channels may not be great at those initial touches to generate leads, but perform well when it comes to converting those leads down the funnel (a top priority for 75% of marketers surveyed). Still, some marketing teams are more concerned with database size and need to focus on channels that will pump out a high volume of new contacts (a priority for 58% of B2B marketers).
Every B2B marketer faces challenges. However, the individual struggles of one B2B demand generation marketer can look very different from another – even if they’re on the same team.
Demand marketers come from a diverse variety of backgrounds, which can range from marketing to journalism; technology to public relations; web design to sales and much more. While some excel at writing, others would rather face a thousand spreadsheets than author a thought leadership blog post.