Author Archive | Danny Brown

The Dilution of Choice

By on May 28, 2014

What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do …

Is Your Marketing the PITS?

By on May 16, 2014

When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have …