Dana Kachan
Dana Kachan is the author, keynote speaker, marketing consultant, and startup advisor. She has been consulting tech startups and established companies in the United States, Singapore, Poland, Israel, and Ukraine. Dana has been a guest marketing speaker at the World Digital Weeks 2021 and European Digital Week 2020. She is also a co-author of the book "Business-Driven Digital Product Design."
These simple tips will help brands make the most of influencer marketing and build value-based relationships with their consumers. Influencer marketing is talked about as...
Six big and amazing product design trends you should be aware of in 2021 - all are here. We have experienced times that changed us and gave birth...
Paradoxically, but advertising can be a non-salesy and engaging way to interact with your target audience if you approach it correctly. If you plan...
In this article, I’m considering why using animated videos in digital marketing and advertising is definitely worth it and how businesses can benefit from...
Digital advertising has significantly changed under the influence of the recent COVID-19 lockdown, the shift of consumer sentiment and personal values. In this article,...
Why social media is considered the place where brands can build their influence, you may wonder. It is a circulatory system bringing the blood...
What is trust in the modern world? Something we don’t believe in anymore—most of us. The majority don’t trust people. However, we still need...
In this article, I'm considering why it's worth investing in animated explainer video production if you're a B2B company. Hopefully, you'll find these practices...
Modern customers don’t trust ads. Just ask yourself whether you do. Likely, somebody inside will whisper the answer “no.” We perceive traditional advertising as...
The global marketing landscape is oversaturated with various types of advertising and promotion. Modern customers are exhausted with obvious advertising, they are more likely...
Brands worldwide are struggling to grab the audience's attention, obey the customers' hearts, and earn their loyalty. The competition is challenging and becoming even...
The power of the interaction between human beings is limitless. It shapes the unforgettable experiences that impact emotions, decisions, and even lives. Inspired by...
Today's software development market is over-saturated. Most of IT and software providers are located in Western Europe and the USA. The development costs are...
Today’s world requires businesses to adapt to new market conditions. Industries that haven’t been digitized before are experiencing a profound digital transformation now. The...
Image background removal — it seems an easy operation that doesn’t require a particular effort. At least, you may think so until you try...
With thoughts about a more sustainable future, businesses should prepare for all scenarios that may play out in the post-Coronavirus world. Companies are capable...
We have entered the era of new business intelligence (BI). Since volumes of data received from disparate sources are overgrowing, enterprises face the increasing...
The powers of digital illustration and motion design are equally impressive. Both of them work as influential customer decision-drivers and brand image-creators when it...
The sun is twisting around the sun sooner. The number of online conversations happening on social media is growing every single minute. The world...
Even though email marketing is an old-school marketing practice, it is still very effective today. It is one of the best channels of communication...