Dana Kachan

5 Effective Post-Launch Mobile App Marketing Strategies You Should Consider in 2019

With the billions of smartphone users today, mobile apps have become a part of our day to day lives. Last year, there were 205 billion apps downloaded and in 2022 the number is expected to grow to over 250 billion. After reading these impressive...

Digital Transformation Trends in The Automotive Industry For 2019

Today we couldn’t imagine our lives without network connectivity. All of our daily activities are slowly getting digitalized. Digital Transformation has taken over the business as well. In fact, research shows that 76% of companies are investing in emerging technology. Furthermore, according to Gartner,...

10 Point Checklist: How to Improve Your Mobile Application Security

Nowadays mobile applications come in hand to all of us as they solve different problems or help us complete daily tasks. Millennials use apps for various purposes, including tracking a parcel or creating a grocery shopping list. In fact, the number of downloaded mobile...

How to Take e-Commerce to a New Level With Augmented Reality App Development

The rapid growth and improvement of augmented reality give us a whole different view of the future. Before the release of Pokemon Go, no one could’ve imagined how big of an impact can just an AR game have on millions of people, making them...

How To Gain a Competitive Advantage With Your Enterprise Mobile App Strategy? 5 Tips...

How effective is your enterprise mobile app strategy exactly? Every digital marketer just loves to talk about consumer-facing apps and they probably have a good reason for it. They share your brand’s message and value proposition with the rest of the world. But there’s...

Data-Driven Web Design: How To Convert Your Website Into A Revenue-Generating Machine?

Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach. Aesthetics are important. But if you do not approach web design with data...

7 Types of In-App Animation Improving Mobile App User Experience

Micro-interactions, transitions, and in-app animations should do one great job, which is to explain the logic of an app to a user and improve the overall app usability. You might hear it many times: good design is obvious, but great design is transparent. This...

Decentralized Apps (DApps): Will They Transform The Mobile App Development Industry?

Distributed ledger technology, also commonly referred to as blockchain-based technology, took the world by a storm in 2017. In fact, at one point Bitcoin, which is the first actual representation of blockchain technology, had briefly become the second most searched word on Google for...

Social Media + UX: The Perfect Pairing

The days when businesses used to consider UX as something that should concern only designers are long gone. Smooth and engaging user experience plays a vital role in fulfilling the goals of every business. That’s why user experience design has become a priority for...

Cognitive Load and Mobile UX Design: How to Make a User Less Overwhelmed

Just because we're Humans Human brains have a limited amount of processing power. We can run out of memory like computers. When the amount of information we get exceeds our ability to handle it, our memory suffers. We forget the things and constantly put a lot...

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