Dave Brock

Taking Care Of Our People

I’ve written a lot about how we should be selling and engaging our customers through the current crisis. Let me shift my attention to taking care of our own teams through the crisis. Like our customers, each of us and our people are facing things…

What Do We Stop?

There are endless articles about what we should stop doing, as sales and marketing professionals, as a result of COVID-19. I think a lot of this is good advice. But the problem I have is that we shouldn’t stop these things just because of the…

COVID 19 Lessons For Current And Better Times

The COVID 19 crisis is forcing all of us to deal with issues few of us have ever faced. The risk, complexity, uncertainties, fear are profound. It impacts every individual, organization, society. But it’s fascinating to see how tragedy brings out the best in people…

Automation Run Amuck

Technology is a double edged sword. We can use it to improve the impact, value, effectiveness, and efficiency in engaging prospects and customers. At the same time, we can use it to drive away customers/prospects by creating crap at the speed of light. Unfortunately, rather…

Buying During Difficult Times

Complex B2B buying is never easy. I’ve written, extensively, about how difficult it is for buyers to align diverse priorities and agendas, and navigate the buying process. The majority of buying ends in no decision made. The need hasn’t disappeared, the customer, for various good/bad…

“The Times, They Are ‘A-Changing…”

This post is a departure from my normal diatribes on sales, leadership, business strategy, personal development. It’s a brief commentary and observations on what each of us, and the world faces with COVID-19. I have no expertise, no deep knowledge; just observations based on what…

“Playing The Game,” Measuring The Right Things, Measuring Things Right

A great client and I were having a conversation about sales performance. He’s the manager of a high performing sales team–but it hasn’t always been that way. We were discussing the “before” and “after.” He characterized the “before” as heavily activity oriented. Each sales person…

Committed To Failing

We have very confused attitudes and beliefs about failure and failing. In sales and marketing, specifically, this confusion is somewhat ironic, since failure is such a large part of what we do. Recently I wrote about a terribly dangerous view about failure: “Making It Safe…

If Cold Calling Is Dead, Why Is The Topic So Hot?

Someone tried to suck me into a LinkedIn discussion on cold calling today. The article declaring cold calling dead was written by a colleague I deeply respect, and I have no disagreement with the points in her article. By the time another friend tried to…

Social Selling, Bar Hopping, And Relationship Commoditization

Listen to the proponents of “Social Selling,” and it is the future of selling. It is the way for us to “develop relationships,” extend our reach, capture new prospects and customers. The Social Selling experts talk about extending the size of your networks, many talking…

Not All Revenue Is “Good Revenue”

You are probably reading this title thinking, “Dave has finally flipped out. We knew he was headed that direction, but he’s gone!” Let me explain myself, revenue is important. But it’s important to look at the composition of that revenue to understand not only how…

Prisoners Of Our Own Experience

Recently, I had separate discussions with two very good sales executives. Each was taking a very strong position on particular aspects of selling. As the discussions progressed, I could see their perspectives were limited by their experience. One was talking about how to drive decision-making…

On C-Level Buying

As sales people, we learn that we are to call high. We should be reaching the top executives in the corporation. We believe if only we could reach these individuals, we can wear them down or convince them to buy what we are selling. Often,…

Does Being On Commission Make You Untrustworthy?

I read a discussion between some wickedly smart people. One person took a position that one could not be a “Trusted Advisor,” and be on commission. He later extended the argument to include being accountable for achieving a quota compromised the ability of the sales…

“Form Triumphs Over Substance”

One book I reread every year is “Excellence, Can We Be Equal And Excellent Too?” by John Gardner. It was published in the early 60’s and is one of the most profound modern philosophy books I’ve read. A mentor recommended it to me, I reread…

“CRM Compliance”

Talking about CRM is sure to provoke huge amounts of discussion, pro and con, about these tools. First, it’s a huge revenue generation sector for the CRM providers. I’m told it’s roughly $40B/annually. And I’m not certain that includes revenues for all the apps that…

“You Are Doing Everything Wrong!”

I got one of “those” emails. It was from some self proclaimed expert citing research from “millions” of situations. They posed a number of sales scenarios in the form of, “Are you doing this……” It turns out, our team normally does at least 50% of…

Sales And “Product Led Growth”

The world goes through constant cycles. Lately, there have been a lot of “Aha, we’ve discovered the secret” posts and eBooks on Product Led Growth and the role of sales people. We can go back in history, as far as you choose, learning this hot…

Wearing A Blue Suit Drives Higher Win Rates

Periodically, we do deep research on what drives winning. A couple of years ago, I revealed some of the research in, “In Examining 27,357 Wins, 95% Of Sales People Did This One Thing.” Those conclusions are still valid. But we’ve learned some new thing. One…

Time Available For Selling

Without a doubt, sales people have a lot of things that distract them from being engaged with customers. The majority is probably imposed by their companies, a lot is self imposed (read avoidance and excuses). We want to reduce and eliminate as many of these…

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