Daryl Choy
WisdomBoom
Daryl Choy has worked with companies of various sizes, from multinational corporations to small and medium enterprises in a wide variety of industries. His responsibilities have ranged from sales and marketing to system development and human resources.
How easy is it to create an experience that delights others? If you think it is easy, think about it again. Experience itself is...
One of the reasons why there is no consensus on what CRM/CEM really is is because there is no consensus on the definition of...
Who really needs the upgrades that the software giant always comes up with every 2-3 years? Did the customers ask for the upgrades...
What are your little things? Do you know where your little things are? How do you make your little things count? What exactly...
Simply put, touchpoint is an interaction, or a point (what/who) that is touched via any channel (where/how) for a purpose (why). Touchpoint itself...
Who is going to win? The mouse, or the sea lion? (Mouse represents Disneyland, and sea lion Ocean Park, a Hong Kong-based...
Experience lies in the eyes of the beholder. You just had a wonderful encounter with one of your customers, and believe that's a...
"As part of Hyatt's commitment to conserve the environment, we will change bed linens and towels as necessary or upon request. If you wish to...
Everything Google launches into the market almost comes in "beta." Using the "beta" approach, Google gets new products or features out into the marketplace...
In database marketing, frequency is one of the three core variables. The other twos are recency and monetary, together known as RFM. RFM analysis helps...
Touchpoint forms the basis of relationship, or the touchpoint chain. Although there are no best practices as to how a positive touchpoint chain should be...
The word "touchpoint" first appeared in 2001. Of course, the idea is not new because touchpoint is just another word for interaction. In...
Merry Christmas. Christmas is originally a Christian holiday that celebrates the birth of Jesus, but it is now the largest annual economic stimulus for many...
"Sales are contingent upon the attitude of the salesman - not the attitude of the prospect." W Clement Stone Everyone sells. Leaders sell visions. ...
"The most important thing in communication is to hear what isn't being said." Peter Drucker Everything is about give and take. Takers cannot...
Quantitative Definition of IPAK 6 factors are used to define IPAK. T1) Customer Lifespan – Customer Lifespan is defined as the difference between today and...
Customer Segmentation – IPAK IPAK is an acronym for Inactive, Potential, Active and Key. It is used to segment customers in order to achieve...
Touchpoint eXperience Management (TXM) TXM is about managing touchpoint experience. A touchpoint is every point of interaction, internal and external, seen and unseen....
The Profit Function Air is a necessity of human life. In the world of never-ending change, profit, like air, is the only one thing...
Acronyms A couple of years ago, ERP was the hottest thing going until the focus shifted to CRM and more recently, SCM. These buzzwords...