The Paradox of Little Things


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What are your little things? Do you know where your little things are? How do you make your little things count?

What exactly are little things? Things that are not obvious but have significant impact on results? If their impact could be significant, how come they are being ignored and seen as little things?

Should they really be big things instead?

Daryl Choy
Daryl Choy has worked with companies of various sizes, from multinational corporations to small and medium enterprises in a wide variety of industries. His responsibilities have ranged from sales and marketing to system development and human resources.


  1. Little things are usually ignored because people tend to allocate resources to big things in order to make sure that things are being done right. However, what are the right things? Doing big things right, but ignoring little things? Making little things count but losing direction on big things? How should firms use Critical Success Factors to focus attention on the things that really matter in a business?

    Daryl Choy
    Make Little Things Count


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