Charles Nicholls

Google Analytics Users: We Need New Tools to Turn Website Conversion

As the web analytics' market matures, web teams seek proactive intervention with individual visitors (post session remarketing) to drive website conversion Targeted email remarketing helps...

Optimizing Website Conversion: Real-time Monitoring and Abandonment Follow-up

Conversion is one of the most critical metrics for understanding website performance. It reveals the site's effectiveness in getting visitors to do what you...

Transforming ‘Lip Service’ into Customer Service

Consumers live in real time, minute by minute. They bank online and check real-time account balances. They book flights with real-time visibility of seat...

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