Charles Nicholls

Google Analytics Users: We Need New Tools to Turn Website Conversion

As the web analytics' market matures, web teams seek proactive intervention with individual visitors (post session remarketing) to drive website conversion Targeted email remarketing helps follow up on abandoned shopping carts and forms, and is set to become a top tactic in website conversion, Google...

Optimizing Website Conversion: Real-time Monitoring and Abandonment Follow-up

Conversion is one of the most critical metrics for understanding website performance. It reveals the site's effectiveness in getting visitors to do what you want them to do such as register, open an account, get a quote, purchase products or simply visit a certain...

Transforming ‘Lip Service’ into Customer Service

Consumers live in real time, minute by minute. They bank online and check real-time account balances. They book flights with real-time visibility of seat availability, and they select the seat they want, online, in real time. More importantly, they buy products online and check...

New Posts