Charles Nicholls
Charles Nicholls
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, a commerce experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others.
Web Analytics – ‘It’s Not About the Math’
When Tom Davenport keynoted the Conversion Conference in San Francisco this week, he set out to inspire ecommerce teams to focus on the business,...
Remarketing Emails — Like or Loathe?
When we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that...
Cart abandoners spend 155% more
New research shows that email remarketing drives higher order values, by as much as 155%, and that the majority of customers who are going...
Video blog: Shopping Cart Optimization Walkthrough
In this video blog, SeeWhy Founder Charles Nicholls reviews the CPO Milwaukee power tools ecommerce website, from a remarketing standpoint. There's no substitute for testing...
Lessons learned from Cyber Monday Shopping Cart Abandonment Patterns (part 2)
In my last blog we covered how shopping cart abandonment rates vary in the run up to black Friday and Cyber Monday. The shopping...
Lessons learned from Cyber Monday Shopping Cart Abandonment Patterns (Part 1)
So far in 2010 Shopping cart abandonment rates have been 7% higher compared with 2009. So it was with great interest that we were...
Web Form Design Checklist
On average, 62% web forms are abandoned before completion – this means that organizations are losing out on a lot of potential leads, applications...
eCommerce Trends to Watch This Holiday Season
Black Friday and the holiday shopping season are fast approaching, and customers know this just as well as retailers. Based on last year, between...
Website Conversion Priorities for eMarketers in the Next 12 Months
On July 27, SeeWhy conducted an online poll among 221 eMarketers. The results reveal some potential shifts in focus over the next 12 months:...
Making the Most of Transactional Email
Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented...
How Old-School Catalogs Help Drive Up Online Sales
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the...
Understanding Which Website Conversion Rate to Use
Website conversion rates are bandied about the ecommerce industry all the time, and despite many being familiar with the concept, I consistently find that...
Fact or Fiction? Most Customers Seek Out Deals, Discounts and Coupons Online
‘Have we conditioned most customers to the point that they expect discounts and won’t buy without one?’ This is a great question, and it’s worth...
Amazon Validates Facebook’s Importance to eCommerce
Amazon has announced that it has implemented a range of Social Commerce features based on Facebook Login and Facebook Recommendations. This is a significant...
Amazon customer philosophy is behind earnings miss
Normally when companies announce a 40%+ in increase in costs and miss analyst expectations, their stock takes a hit. Last week Amazon was no...
Ben and Jerry’s Abandon Email, and their Fans
The news that Ben & Jerry’s ice cream will stop sending email to their 1.3M customers is, frankly, remarkable. What were they thinking? Are they...
Social Commerce: Most Marketers View Facebook as a Source of Traffic
The advent of some high profile ecommerce sites on Facebook, such as 1-800-Flowers and Disney’s Toy Story 3 ticket application, have sparked a debate...
Facebook’s Social Plugins Challenge Google
Some eight weeks ago, Facebook announced its Open Graph and social plugins. By almost any measure, this can be considered one of the most...
Top Three Facebook Social Plugins for eCommerce
Facebook is the next Google. By that I don’t mean that Facebook is going to release a search engine, but that it will become a...
IBM Acquires Coremetrics; Stifles Web Analytics Innovation
IBM's acquisition of Coremetrics stifles innovation in the web analytics market. Worse, other big deals are contributing to the trend, e.g., Adobe’s purchase of...