Catherine Sherwood
Catherine Sherwood
Catherine Sherwood is a consultant specializing in social media, strategic marketing and common-sense search engine optimization. Her insights and expertise are backed by 20+ years of business experience at the senior executive level.
Facebook Fan Pages – Giving Real Gifts in a Virtual Environment
Allison Linn, a Senior Writer for msnbc.com, reported on the growing trend in gift giving on Facebook. She cited two companies that allowed Facebook...
Financial Service Firms are Cozying Up to Social Media
Pat Allen of RockTheBoat Marketing has done a good job of keeping up with which financial services firms are doing what on the social...
The Art of Social Media and Politics
I’ve been working hard and not communicating online. Not a good choice for a social media consultant, and certainly not the advice I give...
“Financial Services & Social Media” – the Time and Price are Right.
Friends have convinced me that “free” is better than “not free.” I should have know that. After all, my goal is to start a...
Financial Services & Social Media
As someone who has a background in marketing to the financial services industry, and who is also social media consultant, I have been watching,...
Hey, Google, you should have asked first…
Google forgot the first rule of social media when it released its Google Buzz social networking service. They forgot to listen first. Worse, they...
What is the Best Way to Measure Your Social Capital?
Social capital is to social media what a Google page ranking is to search engine optimization. The difference is that a high Google page...
What Makes the top 50 Facebook Fan Pages Work? Part 2
What Makes the top 50 Facebook Fan Pages Work? In the case of Best Buy (#13 on The Big Money list), some real creativity...
What Makes the Top 50 Facebook Fan Pages Work? Part 1
The Big Money published a list of the top 50 companies on Facebook the other day. They measured both the number of fans and...
Product Launches in the Age of Social Media
As a former product manager who has launched literally dozens of products and new business lines, I had a checklist of all of the...
Can You Segment Your Twitter Followers and What Value Does That Bring?
The matrix below was first posted on Social Media Today and was create by Ogilvy (an ad agency) for IBM. Although the original post...
With the Demise of Gourmet Magazine, Radical Thinking is Required for Publish
The closing of Gourmet and Modern Bride magazines just hit the newswires today. Two more publications that have a clearly-defined audience but weren't...
How Obama Dropped the Ball on His Social Media Strategy
One of the puzzling things is how Obama used social media to his advantage during the campaign but has failed to use it successfully...
New FTC Ruling on Blogger Disclosure is a Defining Moment for Social Media
The FTC has made what some may see as a controversial ruling – that bloggers must disclose if they are getting paid by or...