Brian Sparker

Customer Data Mining in the 21st Century

Let’s say you’re at the supermarket checkout line and you hand the cashier your grocery store loyalty card. She scans it, and you watch the bill drop because of on-the-spot discounts on a handful of items. When you get your receipt, it includes a...

The Benefits of Creating a Customer Journey Map

This article was originally posted on the ReviewTrackers blog. Without context, customer data is useless. We've seen this before when we collected online reviews from 51 Carmax locations. A customer journey map is a tool that provides critical insights necessary for success – from customer...

Customer Data Management: A Beginner’s Guide

This post originally appeared on customerdata.co With the ever expanding scope of technology solutions, collecting data on customers and prospects is easier than ever. But how exactly do you get it, and what are you supposed to do with it? Here are the Top 10 Customer...

4 Simple Ways to Boost Customer Loyalty

The article was originally published on the ReviewTrackers blog. It's challenging for any business organization to drive customer loyalty and build the amount of customers who will remain dedicated to your business. Getting them to make the first purchase can be hard enough; convincing them to repeat...

Customer Experience is Key to Success in Automotive Industry

*This article was originally published on the ReviewTrackers blog In terms of the customer experience, buying a car isn’t quite the same as dining at a restaurant or checking into a hotel. You don’t end up buying a car in the evening after having the...

Customer Feedback Channels Imperative to Customer Experience

*This article was originally published at http://www.reviewtrackers.com/customer-feedback-channels/ Customer feedback comes in many forms. It can be a long, drawn-out Yelp review or a three-word tweet. It can be helpful or it can be brutal. The way businesses find and use feedback is oftentimes a good…

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