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Brian Sparker

Brian Sparker
Brian Sparker is a content marketer, web developer, and entrepreneur. He has helped companies like Microsoft and Procter & Gamble communicate and convert, either as an employee or as a consultant. He's been published in marketing, tech, and lifestyle magazines including Lifehacker, Mashable, Social Media Today, Kissmetrics, and Spout Insights. His usual writing topics are content marketing, marketing automation, consumer finance, or media.

How a Customer Experience Professional Deals with Angry Customers

As a customer experience professional, you know that dealing with rude customers can be challenging. However, there are ways to handle them that will...

Customer Data Mining in the 21st Century

Let’s say you’re at the supermarket checkout line and you hand the cashier your grocery store loyalty card. She scans it, and you watch...

The Benefits of Creating a Customer Journey Map

This article was originally posted on the ReviewTrackers blog. Without context, customer data is useless. We've seen this before when we collected online reviews from...

Customer Data Management: A Beginner’s Guide

This post originally appeared on customerdata.co With the ever expanding scope of technology solutions, collecting data on customers and prospects is easier than ever. But...

4 Simple Ways to Boost Customer Loyalty

The article was originally published on the ReviewTrackers blog. It's challenging for any business organization to drive customer loyalty and build the amount of customers who...

Customer Experience is Key to Success in Automotive Industry

*This article was originally published on the ReviewTrackers blog In terms of the customer experience, buying a car isn’t quite the same as dining at...

Customer Feedback Channels Imperative to Customer Experience

*This article was originally published at http://www.reviewtrackers.com/customer-feedback-channels/ Customer feedback comes in many forms. It can be a long, drawn-out Yelp review or a three-word tweet.…

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