Brian Sparker

Customer Data Mining in the 21st Century

Let’s say you’re at the supermarket checkout line and you hand the cashier your grocery store loyalty card. She scans it, and you watch...

The Benefits of Creating a Customer Journey Map

This article was originally posted on the ReviewTrackers blog. Without context, customer data is useless. We've seen this before when we collected online reviews from...

Customer Data Management: A Beginner’s Guide

This post originally appeared on customerdata.co With the ever expanding scope of technology solutions, collecting data on customers and prospects is easier than ever. But...

4 Simple Ways to Boost Customer Loyalty

The article was originally published on the ReviewTrackers blog. It's challenging for any business organization to drive customer loyalty and build the amount of customers who...

Customer Experience is Key to Success in Automotive Industry

*This article was originally published on the ReviewTrackers blog In terms of the customer experience, buying a car isn’t quite the same as dining at...

Customer Feedback Channels Imperative to Customer Experience

*This article was originally published at http://www.reviewtrackers.com/customer-feedback-channels/ Customer feedback comes in many forms. It can be a long, drawn-out Yelp review or a three-word tweet. It...

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