Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
The acronym "VRM" may make you think of a fast-moving, industry-accelerating concept, but when I read the meaning behind the term, the first word...
One of the occupational hazards of operating a loyalty program based on providing preferential pricing is that at some point you end up giving...
When the loyalty expert sits down with the social media guru, everything we thought we knew about digital engagement is rebooted. Bryan Pearson, CEO...
You don't have to be an Einstein to understand what is important to your target customer, but understanding the relativity between the customer's experience...
The program: Walgreens Steps with Balance Rewards In a nutshell: Walgreens in the spring launched Steps with Balance, an enhancement to its Balance Rewards Program,...
I never thought my personal information could lead to the courtroom, but for some curious consumers, it may. This is what is indicated, anyway, in...
I once wrote that growing market share while reducing business locations is akin to changing wings on an airplane in midflight. Few industries may...
Forrester Research Shows Zoning in on Loyalty Takes More than Price I always knew that customer loyalty was the result of a combination of good...
Ask any consumer about his or her best buying experience, and you'll hear it did not simply involve a product purchase, but an entire...
Many of today's best universities are seeing data analysis as a North Star leading to new curriculum development. But in order to reach their...
Facebook may call its new mobile software "Home," but I bet a lot of brands are looking at it and thinking "sales!" Facebook Home replaces...
Most people hear the word "creepy" and think of haunted houses, but a recent story has me wondering if it isn't hotel rooms. The story,...
If Amazon's motivation to acquire Goodreads could be summed up on a book jacket, it might be with these words: The data could overflow...
It is often said that life imitates art. But with the latest automotive technology now appearing in vehicles, it may be safe to say...
Any retailer that's been in business for five minutes knows that a loyal customer is far more valuable than a churner. Yet, an unfortunate...
Customer satisfaction is the Trojan horse of loyalty. Companies must not mistake one for the other. If customer satisfaction is viewed as true loyalty, then...
Putting "The Real Thing" on Paper: Learning from Coca-Cola's Liquid Ideas Source: Coca-Cola If you were to open a picture book that told your brand…
In a country where all men and women are created equal, data may prove to be the great differentiator. This is what is implied with...
Source: Safeway If there is one thing we can learn from the supermarket chain Safeway, it is that you cannot spell "Us" without the U.…
When Miles Merge: How American and US Airways Can Make a Runway Success Fewer words will test the mettle of a loyalty plan operator than...
1...141516...19Page 15 of 19