Anand Srinivasan
Anand Srinivasan
Anand Srinivasan is a marketing consultant from Bangalore, India. You can read more about what he does at Digital Authority
Why Behavioral Customer Targeting Is Important For Your Business
Every business seeks repeat customers who will stick with them for life. A crucial aspect to achieving this is by understanding what your customers...
How To Protect Your Customer From Security Breaches
A recent security breach at Target has cost the retail chain $10 million in compensation payments. However, this amount is only a drop in...
Why Customer Loyalty Depends On Your Delivery Packaging
What's in a packaging? According to a study conducted by Dotcom Distribution, a logistics solutions provider, there is more to it than just the...
3 Ways To Show Customers That You Care
No matter how cliched this sounds, the truth in business is that customer is king. A recent study published by InMoment found that customers...
Customer Acquisition Case Study : Volvo’s Leap Back Into the American Market: A Picture of Volvo in 2020
In 2012, Volvo was opening its collective eyes to the first true concept of a future without Ford Motor Group at the helm. The...
Identifying The Bottleneck In Customer Satisfaction
“Ur network ur customer service is diabolical ur network ripped me off n then shut me down n am still waitin on a supervisor...
How Product Packaging Affects Customer Loyalty
Prominent American marketer of the 1960s, Jerome McCarthy is credited with coining the 4 P's of marketing – Product, Place, Promotion and Price. This...
Tips And Strategies To Turn Existing Customers Into Repeat Buyers
A study conducted by Marketing Metrics showed that the average probability of selling your product or service to a new prospect was 5-20%. If...
Improving Customer Satisfaction through Better Utilization of CRM and ERP Tools
Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) platforms each serve as invaluable tools within the world of commerce. CRM platforms enable the...
The Guide To Build Customer Trust In An Online Transaction
There is a lot of implicit trust that a customer places in your business when they make a purchase online. With eCommerce fraud rates...
Is It Okay To Not Have Telephone Support For Your Customers?
The two decades have seen a dramatic shift in the way human interactions work. People today are more comfortable texting or emailing their friends...
How To Effectively Network With Customers In A Trade Show
If you are in the B2B segment, trade shows are an effective way to reach out to your target audience, gather leads and eventually...
Improve Customer Experience: Everybody Wins
Source When you exert the effort to improve customer experience, know that you are not only doing something that benefits the customer. It also benefits...
Creating An Efficient Customer Response Team
Customer support is similar to paramedics in some ways. The success of both these teams depends on how quickly they can respond to an...
3 Tips To Optimize Online Training For Your B2B Customers
Unlike B2C, most customers in the B2B industry require training after a sales has been made. The objective of this training is to create...
Why You Need To Avoid Speaking Like A Bot With Your Customers
Until sometime in the last century, it was considered perfectly normal for every business to talk to their customers in an impersonal voice, almost...
4 Customer Psychology Tips To Generate More Sales
Remember the 4 Ps of marketing – Product, Place, Price and Promotion? There is one more 'P' that is absolutely critical to get your...
Why B2B Companies Need To Up The Ante On Customer Experience
A recent study conducted by customer intelligence firm Walker has revealed the evolution of business strategy with respect to customer management. The Walker study...
Are You Available When Your Online Customers Need You The Most?
Imagine walking into the largest car dealership in your city. You have thousands of dollars to spend, but when you do walk in, there...
How To Know What Your Customers Feel About Your Brand
If you love the outdoors, chances are you own a pair of Timberland shoes. The iconic shoe brand has been among the most well...