3 Ways To Show Customers That You Care


Share on LinkedIn

No matter how cliched this sounds, the truth in business is that customer is king. A recent study published by InMoment found that customers invariably wanted the businesses they engage with to succeed. However, what they wanted in return was to “feel valued” and “acknowledged”. As a business owner, this is a valuable takeaway because small incremental steps that one takes with respect to engaging with customers can often have an immense improvement in loyalty and business. Here are three ways businesses can return the favor to their customers and show that they care.

Acknowledge Customers Who Share Ideas With You

Most businesses inevitably make use of customer feedback to prioritize new features that are built to their product. These ideas either come from individual users or sometimes from several customers. But when a feature is built solely from suggestions given by a handful of users, it is good practice to acknowledge this in your feature announcement. A good example of this is SupportBee, a help-desk software maker that thanks individual customers for providing feature ideas that get implemented into their system.

Share Customer Feedback Survey Results

Businesses regularly request feedback surveys from their customers in order to measure support satisfaction and to identify possible areas of improvement. While a lot of this evaluation happens in the background, customers are often not informed of how their feedback surveys have helped the company. A good idea is to share common complaints and suggestions from customers on the blog and be open with the measures that are taken to address them. Arvixe, a California based web hosting provider goes a step ahead and has a monthly feature on their blog where they share details about their average monthly rating and percentage of customers who recommend them.

Social Media Engagement

The arrival of social media as a platform for customers to reach out to businesses has created several opportunities for new levels of engagement. Businesses, regardless of the industry they operate in and the products they sell, have evolved to take themselves lightly on the social media space. This has made them appear more human and approachable compared to earlier times when large corporates like Comcast were deemed unapproachable by customers. Although a study conducted by PwC has shown that only 4% of customers preferred engaging with businesses over social media, this population of customers are often vocal and how businesses engage with these customers is often a reflection of the company’s overall customer engagement policies.

As businesses grow, it is extremely natural for them to lose touch with the DNA that they started with. How they deal with complaints and suggestions from customers is often a barometer for how the business is evolving. The onus of ensuring that customers feel acknowledged and heard is often the responsibility of the business owner. More importantly, it is necessary to show customers that you hear to what they say. In modern day business with channels like blogs and social media, acknowledging customers is not only simpler, but is also an absolute must.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here