Al Davidson

How to Boost Your Sales with an Attitude of Gratitude

Thanksgiving is coming soon, and one of the lessons of that holiday is that it’s important to be thankful for the good things in...

How to Boost Your Sales By Designing a Better Customer Experience

Most business owners probably don’t think of themselves as being “designers.” Sure, you’re good at what you do – you know your business, you’re...

Small Business Marketing Lessons from a Closed Skating Rink

Roller skating rinks are part of the childhood memories of generations of Americans – maybe you had your first date at a roller rink,...

McDonald’s is Bringing Back the Value Menu – What it Means for Sales Strategy

McDonald’s recently announced that they are bringing back their “Value Menu” in 2018. Formerly known as the “Dollar Menu,” McDonald’s is trying to offer...

The Right Way to Ask for New Sales Referrals

One of the best ways to find new customers is to get referrals from your existing customers – but how can you get more...

What Your Business Can Learn from Senior Concierge Services

According to a recent article in the New York Times, many Baby Boomers are starting side businesses as “senior concierges,” providing services to older...

Sales Lessons from HGTV Shows

HGTV is one of the most popular networks on cable, with real estate shows about buying, selling, and renovating homes. HGTV is fun to...

5 Ways to Stay Productive During the “Slow Times” of the Holiday Season

B2B sales organizations are sometimes vulnerable to seasonal slowdowns. Whether it’s a time of year when your customers are less likely to be closing...

3 Questions Your Customers Aren’t Saying Out Loud

When making a sales call, it’s important to ask questions of your customers, and really listen to their answers. Asking questions is a great...

Want to Build Customer Relationships? Cut Down on Information Overload

A generation ago, sales people were repositories of information, and customers couldn’t make a purchase decision without consulting with sales people to find out...

3 Reasons Why Customers Don’t Trust You

The business of sales is ultimately about building trust and establishing strong relationships with customers. Good sales people know how to convey a sense...

How do you know when “the customer is not right” for you?

In sales, we often hear that “the customer is always right.” But this is not always true. Sometimes, especially in B2B sales, the customer...

How to get more sales by using this “four-letter word”

Sales people are masters of the language of selling. The best sales people know how to build relationships by phone and email, ask good...

3 tips for building trust throughout the customer journey

In the sales business, we talk a lot about sales funnels and sales cycles and sales process, but it’s also important to remember the...

What can sports analytics teach us about lead management?

There is a huge trend underway right now in professional sports where teams are using advanced statistical analytics to find out more than ever...

3 Secret Reasons Why You Aren’t Getting Sales Appointments

Appointment setting is a critical part of the B2B sales process, but many companies struggle with it. Some companies get plenty of inbound sales...

In sales, the more things change, the more they stay the same

It’s often fashionable in today’s business world to talk about how fast things are changing. Technology is definitely transforming many aspects of how people...

Take Five: Check your Sales Tools

Relationships make the sale. This requires trust, dialogue, and shared commitments and understanding from the client and the salesperson. What NOT to do in...

The New Rules of Sales Pipeline Management

Lead generation is about more than just finding new sales prospects – true success in lead generation comes from effectively managing your sales leads...

5 easy steps to better sales presentations

It sounds counterintuitive, but many sales people do not plan or prepare for their sales presentations. Sales people spend so much time on lead...

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