Women Buy Cars For Different Reasons. So What?


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By: Chris Travell

To boost sales in 2013, we need to capitalize on different opportunities. Understanding how women differ from men in their vehicle purchase behavior is part of that strategy.   Today’s Ride looks at some of those differences and what it means for manufacturers and dealers.

As always, let me know what you think.



Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


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