Will you become one with Growth Hacker marketing?


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Absolutely, this is one good chance that helps to scale up your businesses. These days, it is almost not possible to dream for success until and unless you are with a well-designed website or web application. The complete scene of marketing has changed a lot and many startups have to be conscious on the latest trends, understand their users and set certain measures to enhance their business to the next level.

Growing business is not an easy task to be accomplished it has to be added up with many bases from the present customers to new customers, content marketing, customer acquisition and in many. So, to stay in the line, you have to lay money for a website with good interface. Interface… in the aspect of “Growth hacking” and this let you to hold space in the Google search. Growth hacking is all about embedding your creativity in the businesses such that you get hold of more profitable and better scalable ways. The secret that lies in the successful growth hacking is following a well framed strategy and implementing it at the correct time.

You may go with wrong path in choosing correct business strategy and also find difficulties in many scenarios. But, we will guide you the best and successful path, tips and tactics in growth hacking that gains you more engagement, acquisition and maintenance of customers. Now, we shall move into few of the growth hacking tactics that strengthens your business exertions.

Start some research
Well, you gained basic information on what is growth hacking, and where it is used.
Now, start with doing research on some companies which have implemented successful growth hacking strategies. This process will be helpful to you to know about their success perspectives and let yourself to follow those.

Here are the examples of some recognizable entities where they used growth hacking techniques while they were startups.
Example 1: Dropbox
Dropbox progressed to the revenue of almost $4 billion. They has not spent more on advertisements to disclose their product into the market, but followed growth hacking techniques to make their business successful. Some of the tactics that made Dropbox to gain more adoption are
• Encouraged the process of sharing videos and photos through Dropbox that helps them to reach more among consumers.
• Providing additional storage if users go with social sharing concepts such as through social media accounts like Facebook,

Instagram, and Twitter.
With these growth hacks, Dropbox observed a rise of 60 percent in its brand signification.

And other companies which made great businesses with growth hacker marketing are
• Paypal
• Hotmail
• AirBNB
• Facebook
• Twitter and many.

So, figure out the proven tactics they follow and then come to your own methodologies that bring you success.

Stay with Guest posting
Marketing through guest posting may be a traditional way of hack. But this worth’s the more. One can enjoy the benefits of guest posting varying from gaining more visitors to increased brand recognition. This is the proven tactic for building your own audience and enhancing your sales. Guest posting is more authoritative in the aspects of
• Good communication with social media platforms
• Branding and
• Powerful back links and supports for off page SEO

Example: Buffer (name of a software company), which is also a web and mobile designed application for managing social accounts by letting users to posts their views in Twitter, Linkedin and Facebook. The COO of Buffer, Leo Widrich posted that guest posting stands as their biggest asset for their success.

Few months back, the company posted more than 60 guest posts and redirected the link back to their application. This scenario made their customers reach to almost 1,00,000 customers.

Power up with forum marketing methods
Invest some time…
Good, you made your step towards “Forum Marketing”. This is the hidden marketing strategy that helps in attracting potential customers. From the start itself, forums had a good place in the marketing concepts. Apart from other social media platforms, forums are a place where there is regular participation. A properly maintained forum can gain you more profits, brand awareness and recognition.

Almost 60 percent of the marketers want to establish their reach in the social media through Internet forums and this makes forum marketing keeps on going. Once you hold good reputation, you can embed your solution and value proposal in your comments, answers and other kind of forum activities.

Make space for infographics
Well, you have written more interesting and effective articles. But apart from these info-graphics and visuals are most prominent. We know that a visual worth’s thousand times more effective than words, and it is more recommended to go with picture representation than effective words.

Follow the below three-step plan and this drives to gain success.
1. Okay, you had an idea but don’t think that yours is great. Do some sort of market research and go with the trendy and latest topic which matters the most to your readers.
2. Collect as much of information as you can from multiple sources and frame a good story included with 12-15 key points.
3. Once you are with your design, let it get revealed to the world. Make it exposed through various social media networks, email and many info-graphic sites.

At the end, implementing all these tactics and techniques to enhance the growth is not just a simple scenario to be accomplished. It has to be a constant and regular process.

To make a success with this process, growth hacking may be initiated with a startup, but it won’t leave you as a startup. This supports your entity to move towards established organization. Finally, you are with your process and you cannot expect every visitor to be your customer, but you may accomplish for good results that attracts the site of many visitors.

Nagendra Bommasani
I am founder/researcher/ analyst, interested in creating big trends in Digital Marketing and web technologies. More than a development, a niche idea - seeing it transformed to output with perfect implementation gives me the boost to indulge in complex projects. Coming out of the cocoon of Comfort Zone gave me challenges as well as laurels.


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