Web to Print Software Hunt: How is It Similar to Finding a Partner for Marriage?


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What do you look for in a partner when you get married? Loyalty? A certain level of commitment? And above all, compatibility. For the past few years, the ecommerce companies have witnessed a drastic change in their renderings and a rapid momentum towards personalization. And this has become possible by the inclusion of web to print software to their website.

But to be able to find ‘The One’ or the right online print shop software has been quite challenging for the e-commerce store owners. So, we decided to compare searching for the right print software to hunting for a partner for marriage and provide them with a clearer perspective as to why they want what they want.

Finding Traits That Entice

Qualities or definition of what is right for oneself differs from person to person. Are you looking for someone who is outrageous, bold, and wild? Or someone more mellow and wise? The same stands true when you go for buying a print software. You need to be aware of what peculiarities you are looking for.

First and foremost, the software should be compatible with your ecommerce platform. So, figure out whether the software in question works with Magento, WordPress or Shopify platform. Thereafter, look into the products that you sell. Is the web-to-print system compatible with all kinds of products that have a print-friendly surface? If you find a satisfactory answer to these questions, you might be good to go.

Setting Realistic Expectations

Unless you are someone with looks and charm to die for, you can’t have people swooning over you. And hence, you must set realistic expectations from someone you wish to marry. Similarly, as a buyer, you must remember that some vendors set high expectations while selling the software to you. But if you believe that it is going to be a smooth journey after integrating the software, you might get disappointed at a later stage.

Just like you would gradually try to understand the needs and expectations of your partner more after you start living with them, you can learn the nuances of your software and its working once you have integrated it with your platform. It is good to have a clarity of what exactly you are looking for. But being open enough to learn, change and grow with the print software training you receive from the vendors can help you go a long way.

Communicating and Evolving

A real relationship is when you have a say or opinion in the decisions that you make. After you have received the knowledge about the software and its working, you need to find out if it suffices your particular needs. For example, it might not have a feature that your e-store often needs; or might have one which you do not need at all.

During such times, you need to communicate with your vendor and ask them to provide you with whatever customization and support you need. By providing feedbacks or communicating clearly, you would be able to enhance your software and attract a greater number of customers. Check out the features and functionalities other web-to-print vendors offer and ask your providers if they would be able to provide you with the same.

Happily, Ever After…

The above-mentioned 3 traits are a must whether you are looking for a partner to get married with or a buying an online print shop software. And just like every other relationship, you should definitely not settle for less than you deserve. However, a little maturity, a bit of patience and a whole lot of acceptance can help you go a long way and be happy with the relationship.

Also, just like try to know more about your potential partner from the common links you have, you can get testimonials and reviews about the web-to-print software from the past customers and find out whether they faced any glitches while working with them. It will give you more clarity in terms of seeing the future of your business after you integrate the software. We wish you a happy marriage!

Pratik Shah
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He has been giving his valuable tips and suggestion about Magento product designer tool and other useful Magento extensions.


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