Top 7 Mobile Application Features You Should Incorporate For A Better Customer Experience


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Mobile application development must evolve to meet changing customer needs. Today, offering a great customer experience is paramount. If your mobile app does not offer the same, you will immediately see a dip in your web traffic. Your bounce rate will also increase significantly. So before you face such a catastrophic situation, you must proactively implement relevant mobile application features.

Today, customer experience is more important than pricing. Providing good CX or customer experience is primary for most companies involved in online marketing. For them, CX is all about nurturing and maintaining customers through their brand association. Thus, they seek to provide the ultimate CX by integrating features that perfectly balance aesthetics and functionality.

Mobile Application Features For Improving CX

We have extensively explored standard mobile application features like good navigation, web page speed, graphics, color, content, etc. Let us explore something different. This blog will list seven other features your mobile app must have to elevate your CX. Integrating these will help you stand out in an overcrowded, highly competitive online landscape.

Push notifications

You miss essential customer leads if your app does not use push notifications. When you send emails, they are likely to end up in the spam folder. Your entire effort of composing and sending the email goes to waste. But push notifications are easy to send. Mobile application developers can implement them during app development. They can customize push notifications to send new offerings, promotions, and deals automatically. Further, adding eye-catching graphics will enhance their utility. They will work much better than traditional messaging options.

With push notifications, you can also target niche customers to offer content specially curated for them. Giving them the latest information regarding their preferred products will further help draw traffic back to your mobile app. You can use push notifications to send organic and paid content. These notifications guarantee the timely delivery of relevant information to targetted users. Hence, they are a very effective and efficient online digital marketing tool for digital retailers.

User Feedback

Improvement is a continuous process. But how do you know what features to amend or add to improve your mobile app? You must leverage user feedback for this. Integrate a dedicated user feedback mechanism within your mobile application development. Developers can easily integrate a feedback form and star rating options within your app. Encourage customers to use this mobile application feature. Analyze what they say and share it with your developers to implement the required developments.


Trends and technologies keep changing. You must keep up with these trends to connect with your customers. It will create a disconnect if you do not give them what they want. Your business will suffer. So, ensure your mobile app developer is in sync with the latest customer trends. Invest in adding and implementing them within your application. This can range from new mobile application features to new functions. Sometimes, even your graphics or the mobile app design and content might need updations. Add them using data patches to prevent them from affecting your app performance. Customers will feel more connected once they see their preferences and desires reflected in the mobile app. Further, adding functions to enhance customer convenience will improve CX and reduce bounce rates.

Responsive app design

This is one of the most important features of a successful custom mobile application development. We cannot stress enough the importance of integrating responsiveness as a mobile app feature during development. People access the internet from various devices like laptops, desktops, etc. We know mobile devices are most preferred for accessing the internet. But a considerable number of users also access the internet from other devices. Additionally, even mobiles come in different screen sizes and resolutions. Hence, a responsive app design will significantly help improve CX.


The more visitors interact with your app, the better your chances of conversion. You are aware of this right! What you might not know is that accessibility is no longer an option. The standards set by WCAG or ADA make accessibility a mandatory requirement for your app. However, accessibility is also a commercial requirement today. Why? Because, differently abled users contribute sizeable traffic to websites. They are potential customers, and you must not miss out on them. When you select your mobile application development partner, ensure they are aware of this. They must have the required experience and expertise in integrating accessible mobile app features. Some features they must integrate include scalable text, automatic speech recognition, contrasting colors, etc.


Inspiring trust among users is the single most important CX factor you must consider. Why? Two reasons. Firstly, it adds credibility and authority to your mobile app. Secondly, users feel comfortable accessing the app when they know a mobile app is committed to ensuring data privacy. Hence, you must cater to the data security requirements of the places where you plan to do online business. For example, if you target EU markets, ensure your mobile app is GDPR compliant. For healthcare apps, you must ensure HIPAA compliance.

Talk to your mobile app developer. Ensure they integrate the right mobile app features like multi-factor authentication, data encryption, etc., to enhance user data security. Such apps will instill trust and confidence among your users.

Chat support

Improving user navigation will enable a seamless journey. However, some customers might still get stuck when they access the app. You must implement a mechanism to help such customers come out of this situation immediately. Integrate chat support as one of your mobile app features. Leverage AI and ML to put a chatbot in place. Let them resolve common issues. Offer other customer support features like callback, etc, to engage with customers.

Integrating these chat support features will help you address customer issues quickly. It will further help you to offer an elevated customer experience by personalizing contact with them.


Improving customer experience is a continuous process. You must clearly understand your customers’ expectations to enhance CX. Implement the above seven mobile app features. They will help you improve your CX. So, collaborate with a good partner who specializes in successful and user-friendly mobile application development. You know the importance of staying competitive in the digital marketplace. Leverage good CX practices to ensure the same.

Pratip Biswas
Pratip Biswas, is the Founder and CEO of Unified Infotech, a New York based tech-company which has been featured in Deloitte Fast 500| Fastest growing tech companies in 2018. His company is working with Enterprises, SMB’s and Start-ups to improve their efficiency through Digital Adoption and help them discover new possibilities through constant innovations.


  1. This is a great list! As a user, I appreciate applications offering features like voice search and easy-to-use navigation. I’m curious to hear what other features users find important in a mobile app. Do any of you have experience with apps that use AR integration?


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