Tips to Efficiently Handle Customers during Holiday Season


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With Christmas inching nearer, retailers all across the globe are gearing up to improve the standard of their online service. During holiday season, customers rev up their shopping activities as a part of preparation for the special event. This gives businesses the opportunity to earn twice or thrice more than what they usually earn in any other months of the year.

But excellent proceeds can only be posted if stores and retailers offer their customers splendid customer service. With a significant rise in the number of customers during holiday season, it has always remained a challenging task for retailers to provide top-notch services to every customer, who visits their online store.

Given below are few tips that can assist e-retailers to smartly deal with the large number of customers on special occasions or events like Christmas.

Communicate, Communicate & Communicate

The more you communicate with your potential clients, the easier it would be for you to understand their needs and demands. Instead of relying on a one source of communication, you must engage your customers through various communication channels like email, social media, telephone helpline and live chat software.
To the extent targeted audiences is concerned, research from authentic means of communication can help a company target them. Adam Mathew’s highlighted the result of a 2014 survey by Pew Research Center in one of his post on Liveadmins®, which revealed that 74% of online adults rely on social networking sites when it comes to communicating with brands.

Reduce Response Time

In this fast-paced world, customers expect businesses to swiftly respond to their queries. A late response, especially during the peak shopping season can cost you because unsatisfied customers don’t waste time in switching to your competitor. Thanks to the latest technology that has made it extremely easy for customers to take their money to another retailer with just a click of a button.

And the worst part is, customers share their negative experience with others, which can severely hurt your customer base. To evade such a situation, the best option for business managers is to reduce the ‘response time’ and make the service more efficient. With the integration of Live Chat Support, they can certainly resolve this issue, as the quick support channel allows CSRs to provide swift service without any hold times.

Keep Your Customers Up-to-Date

Also, you need to update your customers on your latest or upcoming promotions, offers and discount deals, so they can make more transactions with your corporation during this holiday season. Furthermore, an early update will allow them to spread the positive word about your deals and offers which can further boost your sales.

Adam Methew
Professional in Corporate Communication and Digital Marketing, Adam Methew's area of expertise include Customer Service, Digital Marketing & Branding, Entrepreneurship, Growth Management, Ownership Strategy, and Growth Strategies. Adam has offered his contributions as a "Valuable Contributor" for and other valuable blogs.


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