Social Media running free


Share on LinkedIn

Social Media is currently running free.

One of the issues with social media being a relatively new medium is that it lacks a defined purpose and real backing within organisations.  Unless organisations are willing to make a concerted effort to embrace, support and encourage social media use, it will most likely fail or slowly wither away. This stretches to measuring its effectiveness. Unless there is accountability for results, there will be no improvements and no pressure to succeed.

How your organisation portrays itself within social media is an extension of your customer experience. If you are willing to invest in how your call centres and stores are built, then why wouldn’t you invest the same time and money into your social media activities? Amber Naslund at Social Media Today has written a great post surmising why Social Media Needs Accountability. If you aren’t going to fully provide accountability for your social media presence, then you should question whether your efforts are better spent elsewhere.

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here