Social media has developed itself to be the most reliable source for application developers trying to advertise their apps to a wide variety of audience. Sites like Facebook and twitter provides developers the opportunity irrespective of its size or finances to build a wide audience of potential buyers through the technique of marketing. With the present state of competition in the app market, the social media has become the most reliable tool to advertise your iPhone apps as other old approaches of advertising are becoming obsolete, this is because its patronage is low. Such approach will be unsuccessful without a high financial input needed to advertise to reach potential buyers.
If you are an iPhone developer check the following tips on how to use the social media to market your apps cheaply to potential users.
You will have to make social media a priority as users will be able to like or follow your product through social media, most notably; Facebook and twitter. In iPhone app development, a mobile app development company has made the social media a priority to advertise mobile apps to users. Allowing users to share their experiences on their Facebook profile will go a long way in generating more likes on your page and even their friends may be connected to you through such an act.
When you make users feel that they will get something extraordinary when they purchase your app, it will to some extent increase your bond between you and your followers. A bonus of virtual currency or other digital rewards is the type of expenditure that expands your audience without spending a large amount of money.
You will have to build your personal online presence by making a long term commitment to your social media community. Even though is unnecessary to spend a large amount of money to implement your social media strategy in your marketing plan, is advisable you spend a significant amount of money to boost your social community in facebook and twitter. Building your online presence will make you acquire more followers. For instance, let’s say you build an audience of 50,000 in your facebook, twitter, and Instagram combined when you launch your app you will have at least 50,000 followers to market your app too. It may not lead to a download that satisfies your wish but is better than starting from the scratch. At this point, is better you engage them by updating information about your app, this will make them be attracted to your app. Though it is important you minimize your update as too much of updates may be boring. When your app is boring to users the consequences are high. It is very okay if you post once or twice a day.
Users will always respond to social media updates that are related to giving them a satisfactory service. The traits your users want to see in you is your passion to provide them with an app that would be highly effective. When you are sincere and you always ask for feedback from your audience will make them love your app and it will take you to the next level in such a competitive market. When you try it you will see a result that is more reliable than the formal and traditional approach.
Also, you will have to automate your social activity. This is because you may not have all the required time to update every steady stream of fresh content daily. No matter what you should have a content for the future. Tools that automate social activity are an effective way of automating every update you will post in the future like HootSuite. It enables you to schedule your facebook and twitter post in advance. Your followers will enjoy the new content while you engage in other activity.
Even though social media can generate new customers on a daily basis, the most important thing you need to do is to help users connect with your brand. Make them trust you after someone has clicked to join your community by posting valuable stuff to make your apps appealing. Video content, jokes and a free app to download should be given to the user as a welcoming package for liking your facebook page.
Below are the social media sites you can use to promote your iPhone apps
Facebook is the undisputed biggest social media channel you can use to advertise your app. Even app developers use Facebook to promote their product. You promote your app on Facebook by setting up a fan page which can reach a very large audience and set up a paid engagement in the form of Facebook ads which makes it possible for you to expose your app to the people who might use it. You can also join groups like Apps Entrepreneurs and Marketers. It is where you will meet other companies that shares learned lessons.
After facebook, twitter is the best channel to advertise your app. It makes connecting with your target customer easier. One good thing about twitter is it enables you to build trust and a reputation as it makes it possible to reply your follower instantly; these are fundamental to the success of your app. It enables you to reply questions and complaints.
It is one of the best channels to interact with people. Some people who may not respond to emails will respond to tweet. Answering questions on a tweet are far more reliable than a long form communication channel. Twitter also enables you to interact with an influential member of the community you want to have an interaction with.
Instagram is the most popular visual social media channel. Even though it is inferior to facebook and twitter in advertising, it can reach its full potential when it is used to its greatest strength. Since humans love and understand pictures perfectly, you should combine photos that shows details of the app and show them the people behind the product and interact with your followers.
Google+
Google+ is a powerful social media strategy to market your app as it will determine your ranking on a google search. When you are active and you engage yourself with some kind of apps that will be reliable, your rankings will be upgraded. An upgraded ranking will increase your influence in a competitive world of apps.
Social media is undoubtedly the cheapest channel to advertise your iPhone apps and can make your product go viral through the contents you publish and the interaction you maintain with your customers. If you are interested in building your own app from the scratch, create your own app from AppMakr platform today. All app built with AppMakr can adjust to all the social media sites. App developers can also help you to develop an app for marketing.
