Episode #20 – MENG Purple Goldfish Webinar
This was a big week for the Purple Goldfish. We crossed the halfway mark in the Purple Goldfish Project on our way to 1,001. We also presented, ‘What’s Your Purple Goldfish?’ to the MENG CT Chapter and a vMENG Chapter webinar. Today’s episode in the Podcast is a recording of the vMENG webinar.
Here is a rundown:
– Introduction by the Chairperson of the vMENG Chapter Steve Walton
– Top 10 list of how marketing is changing
– Why Purple and Why the growth of your business is like the growth of a Goldfish?
– The 5 main ingredients or r.u.l.e.s of marketing lagniappe
– The Magnificent Seven . . . examples from Doubletree, Stew Leonard’s, Five Guys, Zappos, BMW, Kimpton Hotels and Amazon
– The Purple Goldfish Project
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Today’s Lagniappe (a little something extra) – I’ve been a member of MENG for the last six months and have found it to be a tremendous resource. Soo . . . what exactly is MENG (Marketing Executives Networking Group)?
Founded in 1995, MENG is the indispensable community of executive-level marketers who share their passion and expertise to ensure each member’s success.
What are the benefits of joining MENG?
Community – All 2,000 members are experienced marketing professionals and they bring a wealth of talent to the group. Members act as resources for others and help share information, experiences, and contacts. Participation brings business opportunities and industry guidance not available anywhere else.
Networking – Local chapters hold professional enrichment meetings approximately every four weeks. These events provide members the opportunity to learn more about marketing and to more formally meet other members. Chapters are located in NYC, CT, NJ, Philadelphia, Chicago, DC, SoCal, NorCal, Boston, Dallas, Atlanta and Phoenix. There is also a virtual chapter called vMENG.
Exclusive Programs – Members have access to our exclusive Guide to Executive Job Search. Members also have free access to a Career Maximization Webinar Series focused on helping members maximize their career success, our Marketing Insights Webinar Program where leading edge marketing issues and/or areas of expertise are presented, and a Social Media University Webinar Series.
Partnerships – MENG has partnered with OneSource to provide members with high-end business information. OneSource integrates content from over 30 diverse providers – representing 2,500 separate information sources – into one powerful tool. OneSource offers an extensive library of integrated company-linked business information on large and mid-sized organizations, covering 1.7 million companies and 6 million executives. Use of the OneSource database is free to MENG members.
We also have a partnership with BlueChipMarketer.com that allows marketing executives to find consultants for their businesses, and have partnered with Netshare, ExecuNet, TheLadders, Salary.com, MarketingProfs, PrimeGenesis, JibberJobber, Blue Chip Marketer, PINK Magazine and PrivateEquityInfo.com. Each company offers a discount to MENG members and members also receive discounts from trade organizations, information resources, professional services, and insurance.
Member Database – MENG members have access to our extensive member database. It is searchable across many professional categories, including areas and industries of expertise, and it provides our members a valuable resource. MENG members have the ability to subscribe to over 25 different email lists. These range from job postings, industry happenings, requests for help or expertise, and geographically localized or industry focused discussion.
Job Leads – Members share professional opportunities with other members.
Find out more at: mengonline.com
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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