The benefit of product testing
Green Goldfish #129 – MillerCoors
Taken from post over at PostNoon:
MillerCoors employees are encouraged to test the company products after hours. The on-site pubs in Chicago and Milwaukee offer 13 varieties of beer — for free.
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video, a cool timelapse of a visit to MillerCoors in Chicago:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published in March 29, 2013.
