More than lip service for supporting the environment ClifBar


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A very Green Goldfish

#106 in the Green Goldfish ProjectClif Bar

clif bar green goldfish #106

Taken from a post by ABC news:

Environmental issues are very important to the company. Clif Bar gives their employees $6,500 toward the purchase of a fuel efficient vehicle and $1,000 to do an energy upgrade on their home.

Fact: Clif Bar enjoys a retention rate of 96 percent.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video about the offices and sustainability:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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