A very Green Goldfish
#106 in the Green Goldfish Project – Clif Bar
Taken from a post by ABC news:
Environmental issues are very important to the company. Clif Bar gives their employees $6,500 toward the purchase of a fuel efficient vehicle and $1,000 to do an energy upgrade on their home.
Fact: Clif Bar enjoys a retention rate of 96 percent.
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video about the offices and sustainability:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.
