KFC’S ‘Have Your Cup And Eat It’ – An Innovative Approach


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KFC Edible CupNext time you get your coffee from KFC you’ll be able to eat the cup too! KFC are launching their new coffee in a edible cup! The fast food business  has had its research team develop 100% edible coffee cups made from a ‘unique’ biscuit, wrapped in sugar paper and lined with a layer of heat-resistant white chocolate.

Apparently, their new Seattle Best Coffee cup has a white chocolate lining, which keeps the coffee hot and the cup crispy, and it melts over time, slowly softening the biscuit to reveal a ‘melt-in-the-mouth’ snack!

It’s a nice example of innovatiON and Demonstrating their Difference when it comes to coffee – it’s coming soon to a KFC near you!

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


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