Today, in the United States, we celebrate the love we feel for someone special to whom we are loyal and advocate. Likewise, in order to grow a business that is truly profitable, we need to create clients who are not only loyal, but advocate on our behalf. Did you know in the typical business, the majority of clients doing business with someone really don’t care about that individual, business, or firm one way or the other?
According to Reicheld’s The Ultimate Question:
- The average firm has net promoter score (where the percentage of promoters outweighs the detractors) of only 5 – 10%.
- Many firms have negative Net Promoter Scores.
Recognize the risk necessary for your clients to become advocates for your product and service. Then create the type of experiences necessary for your clients to feel safe enough to rave about and advocate your business to their friends and relatives. And Happy Valentine’s Day!
I’m offering a 1 hour webinar this week Wednesday! Learn how to turn your clients into advocates and create a more profitable business as a result.