Home Authors Posts by Wendy White

Wendy White

Wendy White
Wendy is a Senior Product Marketing Manager at RedPoint Global. She is a skilled digital marketing strategist, a tireless evangelist for marketing relevance and has guided dozens of F500 brands to become omnichannel enterprises. Wendy has extensive industry experience in hospitality, retail, media, and technology. Prior to RedPoint Global, Wendy was a Strategy Principal with the Strategic Services Division at Acxiom.

Message Fatigue No More: CDPs & Personalization to the Rescue

We hit an important milestone in the history of digital advertising this year. According to eMarketer, digital media buys will surpass traditional U.S. ad...

New Posts